Influencer marketing has historically been difficult to track, quantify and assign a true ROI to. Based on our understanding of the value of Twitch and Youtube content The Game Marketer has developed a performance model for influencer and other social content. Utilizing the latest tracking technology and performance measurement frameworks, we accurately show which content and content creators are generating real results for your game. We incorporate your influencer activity into performance driven campaigns that can be monitored accurately, and have their true impact assessed.

Influencer marketing is a young and dynamic marketing option that can be used as a shortcut to large, readymade target audiences. We combine influencer marketing with our paid media work to produce high quality content, increase your overall reach and reduce cost per acquisition. We approach the right influencers by targeting them based on your audience's preferences to increase the effectiveness and reach of creator content whilst doubling down on your ROI by reusing that content as a media asset.

Getting game keys into the right influencer’s hands is a simple job with a big impact. Our influencer specialists operate sustained email campaigns to researched targets in the influencers community, maximising the chances for unpaid coverage. If there’s budget to be committed we can use our professional influencer network to establish an effective partnership to get the influencer community working for you.

Influencers are the perfect people to get your mobile game in front of your target audience. Mobile game influencer content is viewed by millions of mobile gamers daily and can provide the perfect platform to get your game in front of your perfect target audience. We handle influencer relations from start to end, formulating bespoke outreach campaigns tailored to your game, built to maximise impact.