Finding the right creators for your game is not as simple as sending keys and hoping for the best. It is about knowing which creators your players actually watch, what platforms they live on, and how to turn that visibility into real, measurable results. We have activated 500+ creators across 135 countries, delivering campaigns on Twitch, YouTube, TikTok, Bilibili, and beyond—across every genre, platform, and market.
Our influencer campaigns are designed to drive wishlists, installs, and community growth. Not just impressions. We work across Twitch, YouTube, TikTok, and beyond—matching your game with creators whose audiences are ready to play.
We identify and activate creators based on genre fit, audience behaviour, platform strength, and campaign objective. From paid sponsorships to organic key distribution, we handle all outreach, negotiations, and follow ups so you get the right creators on board without the troubling back and forth.
Great creator content does not happen by accident. We brief creators with clear messaging, talking points, branding, CTAs, and content guidelines to make sure every piece of content aligns with your game's identity while feeling natural and authentic for their audience.
One-off posts only go so far. Long-term creator relationships are our real game. Through ambassador programs, creator codes, affiliate links, and recurring activations, we turn your best performing creators into genuine advocates for your game.
Reaching players in different regions means more than just translating your basic gaming brief. We adapt influencer campaigns for specific markets, matching your game with creators who know how to relay your game’s spirit and value in a way that feels native.
Thinking about launching in Thailand, Japan, Korea, China, or Southeast Asia? We've got your back. We understand the local gaming scenes and what makes players tick in each region. We craft your game to resonate with the right audience, making sure it feels right at home wherever it's played.
No scattered outreach. Every campaign is structured, tracked, and optimised from start to finish. We handle the strategy, the creators, the content, and the reporting, so you always know exactly where your campaign stands.
We identify creators based on genre relevance, audience quality, engagement, and geography. Every creator recommendation is backed by data.
Every campaign starts with a clear plan built around your game's goals and release window. Objectives, platform priorities, all the good stuff.
We handle all paid and organic creator outreach, rate negotiations, availability checks, and participation confirmation. We manage the process from first contact to signed off creator.
Detailed briefs covering the campaign will be properly fixed. That means content, talking points, CTA, and key dates are given.
From launch day coordination to post-live checks, we handle all creator communications, scheduling, approvals, troubleshooting, and follow ups throughout the campaign.
You receive a clear, detailed report at the end of every campaign with learnings and recommendations for next steps.
Real results from real campaigns. Every number below comes from our creator activation.
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
