A former CMO, with experience with Riot Games, Ubisoft, EA and more over the last 15 years. Philip holds an MBA from Warwick Business School where he specialised in measuring digital transformation.

Michael has over 15 years experience delivering projects for some of the worlds biggest gaming brands. He has helped many organisations realise their true potential and deliver player-focused solutions.

A former Googler, Tanja is an analytics expert and trainer. Responsible for countless analytics implementations and optimisation efforts she is also hugely knowledgeable around the challenges businesses face in measuring success.

A creative expert with a digital mindset, Liz is a favourite of our clients. With a Masters in Marketing, she is adept at crafting both copy and creative content for complex media campaigns in multiple languages.

Luke is our PR and Influencer expert and has a deep background in copywriting and content. With a degree in film and theatre studies, Luke started his marketing career within the theatre industry before turning his attention to the video game industry.

A social media specialist Sean excels at creating creative content and engaging followers. Sean holds a Masters in marketing and public relations, he builds and executes engaging social media strategies to help brands connect with their players.

Tom is a seasoned Apex Legends player and former Expansion Manager in Esports. Tom knows how to spot a great game and what marketing tactics will make it shine and resonate with its target players.

Emma is a China marketing expert fluent in Mandarin and English. She builds campaigns and creative assets that engage and convert Chinese video game players. Emma also works with Chinese websites and content creators to get local exposure for our clients.