About Us

Born from a deep love of video games and hands-on industry experience. The Game Marketer is a fanatical collection of video games marketing experts. We love to get under the skin of titles and create player focused marketing campaigns that utilise every scrap of data, resonate with players and drive real performance.

With years of rounded experience in the video games industry our team are gamers who've worked in game retail, developers and publishers. We know what good looks like and never settle for anything less from ourselves or for our clients

Our Values

What’s different about us? Gaming evangelists and marketing data nerds we believe in relentless optimisation, of ourselves, our campaign and our clients performance.

We think big AND clever. We leverage every bit of data and marketing technology to stay ahead.

We continually optimise our work and processes always keeping our client needs paramount.

Our goal is always 100% client satisfaction. It’s why we get most of our business through referrals.

We take great pride in delivering on our promises and being as agile and flexible as possible.

Some Of Our People

What's the secret to our success? Our amazing team! We hire only the brightest and best minds who are specialists in their field and have gaming industry experience solving the same problems our clients face.

website image

Philip Driver

Strategy Director

A former CMO, with experience with Riot Games, Ubisoft, EA and more over the last 15 years. Philip holds an MBA from Warwick Business School where he specialised in measuring digital transformation.

website image

Michael Fox

Head of Delivery

Michael has over 15 years experience delivering projects for some of the worlds biggest gaming brands. He has helped many organisations realise their true potential and deliver player focussed solutions.

website image

Tanja Mullarkey

Google Analytics Specialist

A former Googler Tanja is an analytics expert and trainer. Responsible for countless analytics implementations and optimisation efforts she is also hugely knowlegable around the challenges businesses face in measuring success.

website image

Liz Cheng

Digital Media Planning

A creative expert with a digital mindset, Liz is a favourite of our clients. With a Masters in Marketing, she is adept at crafting both copy and creative content for complex media campaigns in multiple languages.

Our Experience

We work with a range of gaming clients from high growth start-ups to global brands, delivering digital media planning and marketing services that drive real player engagement and commercial results.