The Game Marketer Client Plarium
Raid: Shadow Legends Logo

Become a Legend

The Game Marketer are actively collaborating with Plarium on their title – RAID: Shadow Legends. This collaboration is focused on driving installations on mobile devices through TikTok marketing.

The partnership includes complete account management including developing TikTok filters, content and comment moderation and aligning content around recent trends and viral moments.

Raid: Shadow Legends Character

The Game Marketer Raid: Shadow Legends Case Study

TikTok Filter Production

The Game Marketer internally develops filters that are exclusive to the RAID IP, these include strategizing the optimal methods to relay necessary information whilst also engaging users excitingly and virally.


The Game Marketer Raid: Shadow Legends Case Study

TikTok Content Development

Alongside TikTok filters, it was within our scope of work to cover content production for several pieces of short-form content across a weekly sprint. These combined content buckets were used to attract, engage and convert users from viewers to active users. 


The Game Marketer Raid: Shadow Legends Case Study