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eSports

Where competitive gaming collides with strategic marketing

eSports and live events are a different beast altogether. Unlike digital campaigns that you can adjust on the fly, on-the-ground activations demand precision planning, clear operational frameworks, and the right people in the right places.

That is why you need more than an event planner. You need a team that understands both the competitive gaming space and the marketing strategy that makes every activation count.

Build Your Event

Built for the Stage and the Screen

eSports & Events

Competitive gaming exists in two places at once, on the stage where players compete and on the screen where audiences watch. We make sure your game shows up strongly in both.

Tournament Event Management

We handle the full operational side of your eSport event, which covers things like operational guidelines to on-ground logistics, and even social presence.

Plan My Tournament

Talent Management

The right broadcast talent and influencers can turn a good eSports event into a memorable one. We source and manage talent that genuinely understands the competitive gaming space; commentators, hosts, streamers, you name it. 

Find my Talent

Brand Marketing

Getting into the eSports space is only half the battle. Staying visible and relevant within it is the other. We build and nurture your game's brand presence within the competitive gaming community.

Build My Brand

Want to start your campaign?

Talk with our Game Marketing experts
HOW WE WORK

Making Sure the Show Goes On

Live events leave no room for error. Our process is built around precision planning, the right talent, and a brand presence that can be referred to any time.

01

Planning

Every successful eSports activation starts with a clear plan. We work with you to define the campaign objectives, event format, target audience, and timeline.

02

Building

With the plan as our foundation, we work on building the remaining pillars. This covers talent, onboarding guidelines, and proper brand assets.

03

Executing

This is where everything comes together. We manage the full event execution across both on-ground and digital elements, coordinating talent, administration, and logistics in real time.

04

Amplifying

The event does not end when the final match does. We extend the life of your activation through content, coverage, and community engagement

PROVEN RESULTS

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FAQ About eSports & Events

What types of eSports events do you manage?

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  • We handle both on-ground and digital eSports activations. 

Do you need an established eSports scene to work with you?

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  • Not at all. Some of the most effective eSports activations happen when a game is just starting to build its competitive community.

Can a non-competitive game benefit from eSports marketing?

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  • More than most people think. eSports marketing is not just for fighting games and shooters. Any game with a passionate community, a leaderboard, or a skill ceiling can leverage competitive activations

Do you handle the marketing around the event as well as the event itself?

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  • Yes. The event and the marketing around it are inseparable in our approach. We handle social media coverage, press outreach, influencer activation, and content production around your eSports event

How far in advance should we start planning an eSports event?

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  • For a well-executed activation, we recommend starting at least three to four months out for a digital tournament and six months or more for a live on-ground event.

What happens if something goes wrong on the day?

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  • Not to worry, we plan for that too. Every activation we run includes a contingency plan. 

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Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038