The Game Marketer Client Avalanche Studios Group Logo
Generation Zero Logo

Survive the Mech-Era

The Game Marketer assisted Swedish studio – Avalanche, on their title ‘Generation Zero’. Promoting the product in Chinese markets leveraging KOLs to promote the product with new potential users.

This partnerships included The Game Marketer sourcing and briefing talent, further reporting on key outcomes and analytics upon campaign completion.

Generation Zero Character

The Game Marketer Generation Zero Case Study

Influencer Outreach

The Game Marketer worked with talent partners with access to over 350 influencers that showed potential based on audience demographics and receptiveness to the subject material of Generation Zero.


The Game Marketer Generation Zero Case Study

Influencer Selection

Talent selection went through a meticulous process, ensuring that campaign viability checked indicators that were pivotal to the accomplishment of KPIs.


The Game Marketer Generation Zero Case Study

Campaign Outcomes

Once all content was published, the results demonstrated CTRs exceeding industry/genre standards, providing significant uptake for the product in the territories relevant to the campaign.