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Video Game PR

We secure coverage in gaming publications and niche communities that builds credibility and drives attention. PR campaigns work alongside influencers and paid efforts to amplify your game’s story and launch impact.

Video Game PR

The right story in the right hands that changes everything.

Getting press coverage is not just about sending emails and hoping for the best. It is about knowing which outlets can carry your game out, building the right story around your strongest campaign beats, and reaching the right journalists at the right time. From indie announcements and demo drops to console launches and major updates, we build targeted press strategies that cut through a crowded launch calendar and get your game the coverage it deserves.

Let’s Get You Covered
150+
PR Releases
200K+
Wishlists
30M+
Total Estimated Views
Everything You Need to Get Your Game Covered

Video Game Press Release

Built around your game's strongest beats. Every campaign is built around your game's genre, platform, and news value.

PR Strategy

We build a tailored press strategy around your game's genre, platform, region, and campaign beat. The result is a clear roadmap of the right outlets, the right timing, and the right story to give your game the best possible chance of being covered.

Build Your Press Plan

Paid Placement

Not all coverage is earned. For guaranteed visibility on high-traffic gaming sites, we secure paid placements across relevant outlets where your target players already spend their time. Ideal for launches, major updates, and announcements that need guaranteed reach.

Secure Coverage

Copywriting

Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.

Begin Storytelling

Steam Store Optimisation

We treat your store pages like the front window of an exhibit, making sure they’re built to catch eyes and hold attention. Whether it’s Steam, GoG, Epic, or the console storefronts, we track what pulls players in and fine-tune every detail to keep them walking through the door.

Optimise Your Page

Mobile Game PR

Mobile’s a whole different game and jumping in without a plan? Risky, risky. We help your mobile title stand out with smart press placements, targeted email campaigns, and a network that actually knows the space. It’s a crowded market, but we’ll make sure you don’t get lost in it.

Cover Your Mobile Launch

Want to Start A Campaign?

Talk to our Video Game PR Expert
HOW WE WORK

The Process Behind Every Press Campaign

No generic outreach. Every campaign is planned, written, pitched, secured, and reported with your game's key features and updates.

01
Planning

Building the press strategy, outlet list, and campaign timeline around the game's strongest selling points.

02
Writing

Crafting press releases, pitch copy, and campaign messaging tailored to each campaign exhibition.

03
Pitching

Reaching out to targeted outlets across all tiers with the right story at the right time.

04
Securing

Coordinating reviews, embargoes, assets, keys, and follow ups to lock in coverage.

05
Reporting

Tracking and reporting all coverage across URLs, outlet names, views, domain authority, and platform metrics.

PROVEN RESULTS

Real Coverage. Real Results.

Numbers from real press campaigns managed by The Game Marketer across PC, console, and mobile releases worldwide.

76+ Pieces of Coverage 219M Audience Reach 100% Steam Score at Launch
125+ Unique Editorials 75+ Unique Creator Posts
FAQ About Press Release
Can you guarantee coverage in Tier 1 outlets like IGN or Kotaku?
+
  • We never guarantee specific Tier 1 placements — and any agency that does should raise a red flag. What we do guarantee is that we build the strongest possible press angle, target the most relevant outlets for your game, and give your title the best possible chance of being covered at every tier.

‍

What is the difference between earned and paid coverage?
+
  • Earned coverage is secured through pitching. Journalists and outlets choose to cover your game based on its news value and relevance. Paid placements are guaranteed visibility purchased directly through outlets.
When should I start PR for my game?
+
  • As early as possible. PR works best when it is planned around key campaign beats. The earlier we are involved, the stronger the press strategy we can build around your game.
What do you need from us to run a press campaign?
+
  • At minimum we need a press release, key assets like screenshots and trailers, and review keys for outlets covering your game.
How do you measure the success of a PR campaign?
+
  • We track every piece of coverage secured. At the end of every campaign you receive a detailed coverage report so you have a clear picture of what was earned, where, and how it performed.
Do you handle PR for both indie and large studio releases?
+
  • Yes, ofcourse. We have run press campaigns for solo developers launching their first title all the way through to AA and AAA publishers. 
We Get Word on the Street

Video Game PR Strategy

Every successful campaign begins with a clear strategy. Our team builds a PR roadmap aligned with your launch timeline, target audience, and business goals. What we plan: Game positioning and messaging Target media and audience research Announcement and launch timeline Content and news angles Global or regional PR planning We ensure your game has a strong narrative that media outlets and creators want to cover. A well-planned video game PR strategy increases the chances of consistent coverage and stronger audience interest.

First Impressions Matter
We Get Word on the Street

Video Game PR Strategy

Every successful campaign begins with a clear strategy. Our team builds a PR roadmap aligned with your launch timeline, target audience, and business goals. What we plan: Game positioning and messaging Target media and audience research Announcement and launch timeline Content and news angles Global or regional PR planning We ensure your game has a strong narrative that media outlets and creators want to cover. A well-planned video game PR strategy increases the chances of consistent coverage and stronger audience interest.

First Impressions Matter
Designed to Drive

Paid Placement

Wanna be where your players are? We know the spots. From homepage takeovers to sponsored posts and creator collabs, we’ll place your content right where it needs to be—without blowing the budget. Big reach, smart spend, and zero guesswork. This is the play.

This is Hot Right Now
We Get Word on the Street

Video Game PR Strategy

Every successful campaign begins with a clear strategy. Our team builds a PR roadmap aligned with your launch timeline, target audience, and business goals. What we plan: Game positioning and messaging Target media and audience research Announcement and launch timeline Content and news angles Global or regional PR planning We ensure your game has a strong narrative that media outlets and creators want to cover. A well-planned video game PR strategy increases the chances of consistent coverage and stronger audience interest.

First Impressions Matter
Designed to Drive

Paid Placement

Wanna be where your players are? We know the spots. From homepage takeovers to sponsored posts and creator collabs, we’ll place your content right where it needs to be—without blowing the budget. Big reach, smart spend, and zero guesswork. This is the play.

This is Hot Right Now
Voice of your game

Copywriting

Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.

Let Us Handle It
We Get Word on the Street

Video Game PR Strategy

Every successful campaign begins with a clear strategy. Our team builds a PR roadmap aligned with your launch timeline, target audience, and business goals. What we plan: Game positioning and messaging Target media and audience research Announcement and launch timeline Content and news angles Global or regional PR planning We ensure your game has a strong narrative that media outlets and creators want to cover. A well-planned video game PR strategy increases the chances of consistent coverage and stronger audience interest.

First Impressions Matter
Mobile Game Social media Marketing Strategy
Designed to Drive

Paid Placement

Wanna be where your players are? We know the spots. From homepage takeovers to sponsored posts and creator collabs, we’ll place your content right where it needs to be—without blowing the budget. Big reach, smart spend, and zero guesswork. This is the play.

This is Hot Right Now
Mobile Game Marketing Social Content Production Service
Voice of your game

Copywriting

Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.

Let Us Handle It
Mobile Game Marketing Social Media Management Services
Gaben-Approved

Steam & Store Page Optimisation

We treat your store pages like the front window of an exhibit, making sure they’re built to catch eyes and hold attention. Whether it’s Steam, GoG, Epic, or the console storefronts, we track what pulls players in and fine-tune every detail to keep them walking through the door. You’ve made the art—now it’s time to hang it in the right gallery.

Jump Into This
Discord Management Service
We Get Word on the Street

Video Game PR Strategy

Every successful campaign begins with a clear strategy. Our team builds a PR roadmap aligned with your launch timeline, target audience, and business goals. What we plan: Game positioning and messaging Target media and audience research Announcement and launch timeline Content and news angles Global or regional PR planning We ensure your game has a strong narrative that media outlets and creators want to cover. A well-planned video game PR strategy increases the chances of consistent coverage and stronger audience interest.

First Impressions Matter
Designed to Drive

Paid Placement

Wanna be where your players are? We know the spots. From homepage takeovers to sponsored posts and creator collabs, we’ll place your content right where it needs to be—without blowing the budget. Big reach, smart spend, and zero guesswork. This is the play.

This is Hot Right Now
Voice of your game

Copywriting

Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.

Let Us Handle It
Gaben-Approved

Steam & Store Page Optimisation

We treat your store pages like the front window of an exhibit, making sure they’re built to catch eyes and hold attention. Whether it’s Steam, GoG, Epic, or the console storefronts, we track what pulls players in and fine-tune every detail to keep them walking through the door. You’ve made the art—now it’s time to hang it in the right gallery.

Jump Into This
Launch Momentum

Mobile Game PR

Mobile’s a whole different game and jumping in without a plan? Risky, risky. We help your mobile title stand out with smart press placements, targeted email campaigns, and a network that actually knows the space. It’s a crowded market, but we’ll make sure you don’t get lost in it.

Jump Into This
We Get Word on the Street

Video Game PR Strategy

Every successful campaign begins with a clear strategy. Our team builds a PR roadmap aligned with your launch timeline, target audience, and business goals. What we plan: Game positioning and messaging Target media and audience research Announcement and launch timeline Content and news angles Global or regional PR planning We ensure your game has a strong narrative that media outlets and creators want to cover. A well-planned video game PR strategy increases the chances of consistent coverage and stronger audience interest.

First Impressions Matter
Designed to Drive

Paid Placement

Wanna be where your players are? We know the spots. From homepage takeovers to sponsored posts and creator collabs, we’ll place your content right where it needs to be—without blowing the budget. Big reach, smart spend, and zero guesswork. This is the play.

This is Hot Right Now
Voice of your game

Copywriting

Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.

Let Us Handle It
Gaben-Approved

Steam & Store Page Optimisation

We treat your store pages like the front window of an exhibit, making sure they’re built to catch eyes and hold attention. Whether it’s Steam, GoG, Epic, or the console storefronts, we track what pulls players in and fine-tune every detail to keep them walking through the door. You’ve made the art—now it’s time to hang it in the right gallery.

Jump Into This
Launch Momentum

Mobile Game PR

Mobile’s a whole different game and jumping in without a plan? Risky, risky. We help your mobile title stand out with smart press placements, targeted email campaigns, and a network that actually knows the space. It’s a crowded market, but we’ll make sure you don’t get lost in it.

Jump Into This

First Impressions Matter

Find What Fits You

All Services

Mobile Game Influencer Marketing

Influencers put your mobile game in front of millions daily. We manage end-to-end campaigns with a data-first approach, tailored to your game and built to maximise impact.

Creative Services

Trailers, gameplay videos, social graphics, ad creatives, you name it, we create it. And we make sure they grab attention and drive installs. Every piece is created specific for the platform, tested for performance, and optimised to convert. Perfect for studios looking for results, not just visuals.

Mobile Game Advertisement

We get your mobile game in front of a relevant audience across all major platforms. With a keen focus on targeting the right audiences for your game and continual optimisation, we’ll give you the best bang for your buck.

Video Game Paid Media

Dozens of games are scrolled past every day, so grabbing their attention takes more than luck. We find the right channels because our team tests big, learns fast, and refines ads, delivering real results.

Latest & greatest

Dive Deeper

Doctor Who: Worlds Apart

Marketing Strategy, Creatives, Paid Ads

Raid: Shadow Legends

Mobile, Localisation, Creative, Paid Media

Humble Bundle

China Video Game Marketing
The Game Marketer World of Warships Client
The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets.
Jing Kai
Product Marketing Manager APAC, Wargaming
The Game Marketer Doctor Who-Worlds Apart Client
Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world.
Tony Pearce
Co-Founder / CEO, Reality Plus
The Game Marketer Mortal Online 2 Client
The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results.
Henrik Nyström
Founder / CEO, Star Vault
The Game Marketer The Hunter-Call of the Wild Client
The team always delivered great results, and had great reporting on top of that. In addition, they always shared best practices and went above and beyond answering our Asian customers' questions on social platforms.
Jimmy Tisell
Community Lead, Avalanche Studios
The Game Marketer Alice Gear Aegis Client Review
We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects.
Andy Pearson
Chief Strategy Officer, PQube
The Game Marketer Cities-Skylines Client
It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle.
Julija Laskovska
User Acquisition Manager, Paradox Interactive

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

Thank you! Your submission has been received!
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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038

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