We strategise, build, and run paid media campaigns across Meta, TikTok, Google, YouTube, Reddit, and programmatic channels—built around your game's genre, audience, and goals.
Whether you are striving for wishlists before launch, testing retention during soft launch, or growing revenue after release, we direct actionable plans with measurable results. With 500+ gaming campaigns under our belt, we help studios and publishers find and keep the right players at every stage of their game.
Every channel is managed in-house by our specialists with deep gaming industry experience. We understand your genre, audience, and how players discover, wishlist, and install games. Get started with our five services.
We run game advertising campaigns across Meta, TikTok, YouTube, and Google. We handle everything from creative testing to budget management so you can focus on your game. China-specific channels are also available for studios targeting Asian markets.
Reach up to 95% of the global digital audience across mobile, desktop, connected TV, and out-of-home inventory. We place your game in front of the right players across multiple regions and devices, going well beyond what traditional social platforms can offer.
Secure premium placements across leading gaming publishers like IGN, GameSpot, Eurogamer, Kotaku, you name it! We have connections to the sites where players already go to discover and research games. We handle the relationships so you get spots that are not available through standard channels.
Make sure your game shows up when players are actively searching for it. We build paid search campaigns around your title, genre, and competitor keywords. We go the extra mile and include brand protection as well, in order to keep your search traffic where it belongs.
We help mobile game publishers find and keep high-quality players across Meta, TikTok, Google, and Apple Search Ads. Every campaign is built around real performance metrics and supported by ASO optimisation to grow your installs organically alongside paid.
Every campaign follows a proven five stage framework across 500+ game launches on mobile, PC, and console platforms. The process is designed to reduce wasted spend while accelerating large scale player acquisition.
We analyse your game, genre, competitive landscape, and target the right platforms to build the right paid media strategy before spending.
We brief and produce performance-optimised ad creatives in-house, or adapt your existing assets for each platform's format and audience expectations.
Campaigns are launched with a structured testing framework. The first 2-4 weeks focus on gathering performance data for clear ROAS, CPI, and CPA benchmarks.
Monitoring performance daily for improvements is our game. Through optimised cycles, we reduce wasted spend and improve acquisition efficiency as data accumulates.
Once performance targets are hit, we scale across the highest-performing audiences and channels. Detailed monthly reports are given for further growth opportunities
We don't talk about results. We show them. Every video game paid media campaign below was managed in-house by our team across Meta, TikTok, Google UAC, and programmatic channels for game studios that needed more than impressions. They needed players.
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
