Reach players through targeted advertising on social media such as Facebook, Instagram, Twitch, TikTok, Reddit, Twitter and WeChat. We set up, execute, report on and optimize your campaigns to boost your organic reach and use the rich data available on these platforms to target players and lookalike audiences. Leverage the power of social media networks to amplify your content, drive engagement and boost player acquisition with global reach including China. We can create paid social strategies to support your media plan, manage and optimize campaigns and build measurement frameworks focused on commercial success.

Combining AI with specialist insight, our high impact programmatic campaigns are designed to cut through the advertising noise of the internet and comprehensively target the players you want. Using our player based, data driven methodology and with access to multiple DSP platforms that cover up to 95% of the addressable global audience, we are able to serve engaging and relevant content to prospective players wherever they may be. 

Utilizing rich first and third-party data we can tap into niche gaming genres and interests and combine with a truly omnichannel approach across mobile, desktop, walled gardens and specialist platforms and even out of home. In addition, we can craft campaigns via our direct relationships with major video games media sites for takeovers, advertorials and more.

We can work with you to directly purchase advertising space on the biggest and best gaming press sites. Working with a small budget? No problem, The Game Marketer has established working relationships with outlets of all sizes, from mainstream publications with millions of monthly visitors to smaller genre specific websites with thousands. Whatever your game, there’s a press outlet and a paid ad plan for you. 

Search engine marketing is the practice of using paid strategies to increase search visibility for your game. We make sure that our SEM strategies adhere to the correct keywords, so that when your target audience goes looking for a game like yours, they’re guaranteed to find it. 

Searches on mobile and tablet are increasing exponentially but mobile traffic is often undervalued by paid search advertisers. At The Game Marketer we can help you get a great deal on your mobile paid ads, exploiting currently undervalued mobile traffic spaces to deliver unparalleled ROI and mass exposure in both developed and developing markets, with all the proper analytics and tracking in tow.