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Mobile Game Marketing

Small screen with massive opportunity

More people play games on their phones than on any other device and the market for mobile games keeps growing. But with millions of titles competing for the same screen, getting your mobile game discovered, downloaded, and talked about is harder than ever.

Start Your Campaign
953%
Increase in Revenue
10M+
Impressions
519%
Increase in purchases

Your Full Mobile Marketing Arsenal

Mobile Game Marketing

One weak link in your mobile marketing and players move on. We make sure every channel—advertising, social, influencer, and PR—is working together to get your game found, downloaded, and played.

Mobile Game Advertising

A well-placed ad can boost your mobile game’s marketing, but it starts with knowing where your audience is most active. Our specialists can create popping graphic pieces and pinpoint the right platform that maximises clicks and results.

First Impressions Matter

Mobile Game Social Media

From deep Meta posts to the realms of short-form videos on TikTok, our team knows how to create content that fits each platform perfectly. Whether it’s engaging followers or reaching new players, we’ve got the strategies to make your game shine.

Start Socialising

Mobile Game Influencer Marketing

From deep Meta posts to the realms of short-form videos on TikTok, our team knows how to create content that fits each platform perfectly. Whether it’s engaging followers or reaching new players, we’ve got the strategies to make your game shine.

Find Your Creators

Mobile Game PR

With millions of apps competing for attention, getting your game covered by the right press is important. It takes a targeted approach, which means knowing which outlets cover mobile titles, which journalists care about your genre, and how to time your outreach around your biggest campaign beats. 

Let’s Get You Covered

Want to start your campaign?

Talk with Mobile Marketing experts
HOW WE WORK

The Playbook Behind Our Mobile Wins

Every mobile game marketing campaign we run follows a clear process. From the first strategy session to the final performance report, we do not wing things.

01

Discovery

We start by getting to know your game, your audience, and your goals. This includes analysing your genre, target markets, competitor landscape, and platform suitability.

02

Build

With a clear strategy in place, we set up your campaigns from scratch. This covers channel selection, audience targeting, creative production, and tracking setup.

03

Launch

Campaigns go live with a structured testing framework. The first two to four weeks focus on gathering performance data, identifying what is working, and establishing clear CPI, ROAS, and conversion benchmarks

04

Scale

We then systematically increase budget across the highest-performing audiences and channels. Detailed reports show us a clear picture of install growth, ad spend, and where to work next.

PROVEN RESULTS

Check Out Our Digital Numbers

Every number below comes from an actual TGM mobile ad campaign. No estimates, no projections, just our results.

FAQ About Mobile Game Marketing

Can you market a hypercasual mobile game the same way you would a mid-core RPG?

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  • No, we would not try to. Hypercasual games rely on high-volume, low CPI acquisition strategies and short-form viral content. Mid-core RPGs, on the other hand, need deeper community building and longer retention-focused campaigns. We basically build the approach around your game’s specific genre and player profile. 

Do you handle marketing for both iOS and Android launches?

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  • Yes. We cover both the Apple App Store and Google Play across every service we offer.

What happens to our marketing after the launch spike dies down?

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  • Great question! This is one of the most overlooked questions in mobile game marketing. We build post-launch strategies that keep your game active through updates, seasonal content, ongoing influencer activations, and live operations. 

My mobile game got review bombed on the App Store. Can you help?

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  • Yes. We are capable of helping studios manage their App Store reputation through a combination of ASO adjustments and positive community activation campaigns. It isn’t a quick fix, but it is a recoverable situation when handled with the right approach.

We already have an internal marketing team. Why would we need TGM?

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  • A lot of our best partnerships work exactly this way. Internal teams often have deep knowledge of the game but limited bandwidth, platform-specific expertise, or established creator and press relationships. We slot in where you need us most.

Our last mobile marketing campaign did nothing. How do we know this one will be different?

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  • That is a fair question and we would rather you asked it than not. Bad mobile campaigns usually fail for one of three reasons—wrong channels, wrong creatives, or wrong audience targeting. Before we recommend anything, we audit what was done before, identify where it broke down, and build the new strategy around fixing those specific gaps

Find What Fits You

All Services

Latest & greatest

Dive Deeper
The Game Marketer World of Warships Client
The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets.
Jing Kai
Product Marketing Manager APAC, Wargaming
The Game Marketer Doctor Who-Worlds Apart Client
Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world.
Tony Pearce
Co-Founder / CEO, Reality Plus
The Game Marketer Mortal Online 2 Client
The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results.
Henrik Nyström
Founder / CEO, Star Vault
The Game Marketer The Hunter-Call of the Wild Client
The team always delivered great results, and had great reporting on top of that. In addition, they always shared best practices and went above and beyond answering our Asian customers' questions on social platforms.
Jimmy Tisell
Community Lead, Avalanche Studios
The Game Marketer Alice Gear Aegis Client Review
We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects.
Andy Pearson
Chief Strategy Officer, PQube
The Game Marketer Cities-Skylines Client
It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle.
Julija Laskovska
User Acquisition Manager, Paradox Interactive

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038