The Game Marketer's Video Games Blogs and Insights

Visit our game marketing blog to deep dive into different video game marketing strategies, new trends in the gaming industry and much more.

What is a Content Calendar and Why do you need one for your Video Game?

11/23/2022, 5:00 PM - Insight

A content calendar is a plan for all your content for the year. It includes everything from blog posts to social media updates to video game trailers and more.

How to Choose the Right Price for Your Game on Steam

11/08/2022, 6:00 PM - Insight

As a game developer, you may be wondering how to price your game on Steam. There are a few things to consider when setting a price for your game.

How to Choose The Right Genre for you game to Success on Steam

10/18/2022, 12:00 AM - Insight

Choosing the right genre for your Steam game can be difficult. This article will help you find the right genre for your game, and help you to stand out in the Steam Store.

How to Get More Chinese Gamers. 6 Facts You Need to Know

09/06/2022, 9:00 PM - Insight

Do you want to know how to get more Chinese gamers? Follow these six tips to increase your chances of success. And unveil a few potential solutions to help you get more Chinese game players.

VTubers: A Brief History

05/10/2022, 8:00 PM - Insight

VTubers is a community of video bloggers on YouTube. This article explores the history of VTubers, from its origins to its evolution into a powerful force in the world of social media.

How AR & VR are Revolutionising the Gaming Industry

02/25/2022, 2:30 PM - Insight

Augmented Reality (AR) and Virtual Reality (VR) are changing the way we play games. In this article we explore how Augmented Reality (AR) and Virtual Reality (VR) are changing the way we play games.

8 Top Tips to Make Your PR Outreach Campaigns More Successful

02/02/2022, 1:30 PM - Insight

PR outreach campaigns are a great way to get your Game name out there and make connections with journalists, bloggers, and other influencers. Here are 8 top tips to help you get the job done.

Play-to-Earn: The Controversial Genre Shaking Up the Video Game Market in 2022

02/02/2022, 1:30 PM - Insight

Play-to-Earn games are games that allow players to monetize their gaming experience, rewarding players with tradeable in-game items, NFTs, or crypto-currency.

Mobile Game Marketing: Best 6 Tips to Market your Mobile Game

02/02/2022, 1:30 PM - Insight

Learn how to market your mobile game. Grow your user base, increase revenue, and boost engagement. Find out the best marketing strategy for your mobile game.

When is the best time to release my game in 2022?

01/20/2022, 2:30 PM - Insight

This is a difficult question to answer, as there are many variables. For instance, the best time to release a game in 2022 may depend on the genre of the game and whether or not it's an online or mobile game.

How NFTs Will Impact the Video Game Market in 2022

01/12/2022, 8:00 PM - Insight

In 2022 we can expect more and more games to turn to NFTs to introduce ‘play to earn’ aspects within their games and it will surely impact video game market in different ways.

Why It Is Important for Video Game Developers to Clearly Define Their Games

12/06/2021, 8:00 PM - Insight

In this article, we will be discussing how important it is for video game developers to define their games clearly, and the impact that this can have on your video game marketing campaign.

8 Common Mistakes Video Game Developers Make When Marketing Their Game

12/02/2021, 7:00 PM - Insight

In this article we will be looking at 8 of the most common mistakes that video game developers make when looking to market their video game.

4 Best eSports Development and Marketing Strategies for your Video Game

11/29/2021, 6:00 PM - Insight

There are multiple ways for gamers to bring their game to the Esports market. this article will give you some advice on how to stand out from the crowd and make your mark on the Esports market.

4 Digital Content Trends to Expect in the Video Game Industry in 2022

11/19/2021, 3:00 PM - Insight

Digital content is an ever-evolving thing, and staying ahead of the curve on digital content trends can be the key to successfully marketing a video game.

How To Manage Your Discord Community as an Indie Game Dev

11/05/2021, 3:00 PM - Insight

Discord offer users a more personal way to engage with your game and indeed with yourselves, as the Indie Game developer. Tips for Indie Developers on how to manage their Discord communities.

Why Company Branding Is Important to Your Video Game Company

11/03/2021, 3:30 PM - Insight

Company Branding is one of the importatnt part of your marketing strategy it will impact your potential customers likelihood to buy into your product.

The Power of Influencer Marketing for Video Game Developers

11/01/2021, 5:30 PM - Insight

Influencer marketing is a powerful way for video game developers to promote their games. Learn how to identify the right influencers, create an effective campaign, measure your results, and more.

How Influencer Marketing Can Take Your Game to the Top

10/26/2021, 5:00 PM - Insight

Influencer marketing has fast become one of the most important and rewarding ways for video game developers to get their game in front of their target audience.

Switch On: How to Market Your Nintendo Switch Release

10/21/2021, 2:00 PM - Insight

There are 3 main areas of marketing that we will be focussing on Marketing the Nintendo Switch game: influencer marketing, PR, and paid media campaigns.

Why is it so difficult to market my game?

09/16/2021, 3:30 PM - Insight

There are a lot of reasons why marketing your game can be difficult. This article will help you out with some marketing tips and tricks that might work for you.

How To Use Influencers to Market Your Game

08/27/2021, 4:00 PM - Insight

If you're looking to market your game, influencers can be a powerful tool. This article will teach you how to find and use influencers to grow your game's audience.

5 Reasons You Need to Be Consistent with Your Video Game PR

08/10/2021, 2:00 PM - Insight

Consistency is the key to success in marketing. It's also the key to success in video game PR. Here are five reasons why you need to be consistent with your video game PR.

How to Choose a Name for Your Video Game : 10 Simple Tips

08/05/2021, 1:00 PM - Insight

Choosing the Name for your Video Game is as important as developing it. In this article, we will talk about some simple tips that will help you.

When is the Right Time to Start Marketing Your Video Game?

07/05/2021, 12:30 PM - Insight

The best time to start marketing your video game is now. Marketing for a video game starts long before the release date, but there are steps you can take to make sure your marketing is successful.

Why indie Game Developers Should be Paying Attention to Data Analytics

05/18/2021, 11:00 AM - Insight

Data analytics is an important tool for indie game developers. It is one of the most important aspects of indie game marketing and ensuring success for indie games.

How Charities are Utilising Streamers to Drive Donations

05/07/2021, 8:00 PM - Insight

Charities are looking to the new generation of gamers and streamers to help them raise funds and a brilliant example of how gaming can be used to help society.

8 Things Indie Game Developers Can Do to Avoid Player Churn

05/04/2021, 4:30 PM - Insight

Player churn can be a big problem for indie game developers. But there are steps you can take to avoid it. Here are 8 things you can do to keep players engaged and coming back for more.

How to Run a Successful Kickstarter Campaign for your Indie Game

04/27/2021, 12:30 AM - Insight

Kickstarter is a fantastic way for Indie video game developers to fund their projects. Knowing your goal will help you plan your video game crowdfunding accordingly.

16 Free or Inexpensive Video Game Marketing Strategies You can use Right Now

04/20/2021, 6:00 PM - Insight

Here's a list of 16 Free or Inexpensive Video Game Marketing Strategies you can use right now to market your video game.

What is a Content Calendar and Why do you need one for your Video Game?

11/23/2022, 5:00 PM - Insight

A content calendar is a plan for all your content for the year. It includes everything from blog posts to social media updates to video game trailers and more.

How to Choose the Right Price for Your Game on Steam

11/08/2022, 6:00 PM - Insight

As a game developer, you may be wondering how to price your game on Steam. There are a few things to consider when setting a price for your game.

How to Choose The Right Genre for you game to Success on Steam

10/18/2022, 12:00 AM - Insight

Choosing the right genre for your Steam game can be difficult. This article will help you find the right genre for your game, and help you to stand out in the Steam Store.

How to Get More Chinese Gamers. 6 Facts You Need to Know

09/06/2022, 9:00 PM - Insight

Do you want to know how to get more Chinese gamers? Follow these six tips to increase your chances of success. And unveil a few potential solutions to help you get more Chinese game players.

VTubers: A Brief History

05/10/2022, 8:00 PM - Insight

VTubers is a community of video bloggers on YouTube. This article explores the history of VTubers, from its origins to its evolution into a powerful force in the world of social media.

How AR & VR are Revolutionising the Gaming Industry

02/25/2022, 2:30 PM - Insight

Augmented Reality (AR) and Virtual Reality (VR) are changing the way we play games. In this article we explore how Augmented Reality (AR) and Virtual Reality (VR) are changing the way we play games.

8 Top Tips to Make Your PR Outreach Campaigns More Successful

02/02/2022, 1:30 PM - Insight

PR outreach campaigns are a great way to get your Game name out there and make connections with journalists, bloggers, and other influencers. Here are 8 top tips to help you get the job done.

Play-to-Earn: The Controversial Genre Shaking Up the Video Game Market in 2022

02/02/2022, 1:30 PM - Insight

Play-to-Earn games are games that allow players to monetize their gaming experience, rewarding players with tradeable in-game items, NFTs, or crypto-currency.

Mobile Game Marketing: Best 6 Tips to Market your Mobile Game

02/02/2022, 1:30 PM - Insight

Learn how to market your mobile game. Grow your user base, increase revenue, and boost engagement. Find out the best marketing strategy for your mobile game.

When is the best time to release my game in 2022?

01/20/2022, 2:30 PM - Insight

How NFTs Will Impact the Video Game Market in 2022

01/12/2022, 8:00 PM - Insight

In 2022 we can expect more and more games to turn to NFTs to introduce ‘play to earn’ aspects within their games and it will surely impact video game market in different ways.

Why It Is Important for Video Game Developers to Clearly Define Their Games

12/06/2021, 8:00 PM - Insight

In this article, we will be discussing how important it is for video game developers to define their games clearly, and the impact that this can have on your video game marketing campaign.

8 Common Mistakes Video Game Developers Make When Marketing Their Game

12/02/2021, 7:00 PM - Insight

In this article we will be looking at 8 of the most common mistakes that video game developers make when looking to market their video game.

4 Best eSports Development and Marketing Strategies for your Video Game

11/29/2021, 6:00 PM - Insight

There are multiple ways for gamers to bring their game to the Esports market. this article will give you some advice on how to stand out from the crowd and make your mark on the Esports market.

4 Digital Content Trends to Expect in the Video Game Industry in 2022

11/19/2021, 3:00 PM - Insight

Digital content is an ever-evolving thing, and staying ahead of the curve on digital content trends can be the key to successfully marketing a video game.

How To Manage Your Discord Community as an Indie Game Dev

11/05/2021, 3:00 PM - Insight

Discord offer users a more personal way to engage with your game and indeed with yourselves, as the Indie Game developer. Tips for Indie Developers on how to manage their Discord communities.

Why Company Branding Is Important to Your Video Game Company

11/03/2021, 3:30 PM - Insight

Company Branding is one of the importatnt part of your marketing strategy it will impact your potential customers likelihood to buy into your product.

The Power of Influencer Marketing for Video Game Developers

11/01/2021, 5:30 PM - Insight

Influencer marketing is a powerful way for video game developers to promote their games. Learn how to identify the right influencers, create an effective campaign, measure your results, and more.

How Influencer Marketing Can Take Your Game to the Top

10/26/2021, 5:00 PM - Insight

Influencer marketing has fast become one of the most important and rewarding ways for video game developers to get their game in front of their target audience.

Switch On: How to Market Your Nintendo Switch Release

10/21/2021, 2:00 PM - Insight

There are 3 main areas of marketing that we will be focussing on Marketing the Nintendo Switch game: influencer marketing, PR, and paid media campaigns.

Why is it so difficult to market my game?

09/16/2021, 3:30 PM - Insight

There are a lot of reasons why marketing your game can be difficult. This article will help you out with some marketing tips and tricks that might work for you.

How To Use Influencers to Market Your Game

08/27/2021, 4:00 PM - Insight

If you're looking to market your game, influencers can be a powerful tool. This article will teach you how to find and use influencers to grow your game's audience.

5 Reasons You Need to Be Consistent with Your Video Game PR

08/10/2021, 2:00 PM - Insight

Consistency is the key to success in marketing. It's also the key to success in video game PR. Here are five reasons why you need to be consistent with your video game PR.

How to Choose a Name for Your Video Game : 10 Simple Tips

08/05/2021, 1:00 PM - Insight

Choosing the Name for your Video Game is as important as developing it. In this article, we will talk about some simple tips that will help you.

When is the Right Time to Start Marketing Your Video Game?

07/05/2021, 12:30 PM - Insight

The best time to start marketing your video game is now. Marketing for a video game starts long before the release date, but there are steps you can take to make sure your marketing is successful.

Why indie Game Developers Should be Paying Attention to Data Analytics

05/18/2021, 11:00 AM - Insight

Data analytics is an important tool for indie game developers. It is one of the most important aspects of indie game marketing and ensuring success for indie games.

How Charities are Utilising Streamers to Drive Donations

05/07/2021, 8:00 PM - Insight

Charities are looking to the new generation of gamers and streamers to help them raise funds and a brilliant example of how gaming can be used to help society.

8 Things Indie Game Developers Can Do to Avoid Player Churn

05/04/2021, 4:30 PM - Insight

Player churn can be a big problem for indie game developers. But there are steps you can take to avoid it. Here are 8 things you can do to keep players engaged and coming back for more.

How to Run a Successful Kickstarter Campaign for your Indie Game

04/27/2021, 12:30 AM - Insight

Kickstarter is a fantastic way for Indie video game developers to fund their projects. Knowing your goal will help you plan your video game crowdfunding accordingly.

16 Free or Inexpensive Video Game Marketing Strategies You can use Right Now

04/20/2021, 6:00 PM - Insight

Here's a list of 16 Free or Inexpensive Video Game Marketing Strategies you can use right now to market your video game.

bg image //a.storyblok.com/f/106061/5001x5001/bcc760d1a4/the-game-marketer-contact-background-mobile.png