The Game Marketer's Video Games Blogs and Insights

Visit our game marketing blog to deep dive into different video game marketing strategies, new trends in the gaming industry and much more.

How to Get More Chinese Gamers. 6 Facts You Need to Know

09/06/2022, 9:00 PM - Insight

Do you want to know how to get more Chinese gamers? Follow these six tips to increase your chances of success. And unveil a few potential solutions to help you get more Chinese game players.

VTubers: A Brief History

05/10/2022, 8:00 PM - Insight

A virtual YouTuber (or VTuber) is a content creator who uses motion capture technologies to portray an animated character on YouTube or Twitch.

Into the Metaverse How AR & VR are Revolutionising Gaming

02/25/2022, 2:30 PM - Insight

Virtual Reality is defined as a computer-generated simulation of a 3D environment that can be interreacted with in a realistic way.

How to Market Your Mobile Game - The Game Marketer

02/02/2022, 1:30 PM - Insight

Learn how to market your mobile game. Grow your user base, increase revenue, and boost engagement. Find out the best marketing channels for you and where to find the right audience for your mobile game.

Play-to-Earn: The Controversial Genre Shaking Up the Video Game Market in 2022

02/02/2022, 1:30 PM - Insight

Play-to-Earn games are games that allow players to monetize their gaming experience, rewarding players with tradeable in-game items, NFTs, or crypto-currency.

8 Top Tips to Make Your PR Outreach Campaigns More Successful

02/02/2022, 1:30 PM - Insight

PR is a key facet to video game marketing. It can be key to the success of a video game when it’s handled correctly.

When is the best time to release my game in 2022?

01/20/2022, 2:30 PM - Insight

The video game industry can be an unpredictable place at times, and there are many factors to releasing a game that can ultimately end up out of a developer’s hands once the game is released.

How NFTs Will Impact the Video Game Market in 2022

01/12/2022, 8:00 PM - Insight

NFTs are a big topic of interest right now, and nowhere is this more prominent than in the gaming industry. In this article, you will discuss NFTs.

Why It Is Important for Video Game Developers to Clearly Define Their Games

12/06/2021, 8:00 PM - Insight

In this article, we will be discussing how important it is for video game developers to define their games clearly, and the impact that this can have on your video game marketing campaign.

8 Mistakes Video Game Developers Make When Marketing Their Game

12/02/2021, 7:00 PM - Insight

In this article, we will be looking at 8 of the most common mistakes that video game developers make when looking to market their video games.

Bringing Your Game to the Esports Market: Development and Marketing Strategies

11/29/2021, 6:00 PM - Insight

There are multiple ways for games to bring their game to the Esports market. this article will give you some advice on how to stand out from the crowd and make your mark on the Esports market.

4 Digital Content Trends to Expect in the Video Game Industry in 2022

11/19/2021, 3:00 PM - Insight

Digital content is an ever-evolving thing, and staying ahead of the curve on digital content trends can be the key to successfully marketing a video game.

How To Manage Your Discord Community as an Indie Game Dev

11/05/2021, 3:00 PM - Insight

A successfully managed Discord community can be a valuable tool to market and boost the overall success of your game.

Why Company Branding Is Important to Your Video Game Company

11/03/2021, 3:30 PM - Insight

The importance of company branding within both your game and your video game company as a whole reaches beyond the business world and into the world of your potential players.

The Power of Influencer Marketing for Video Game Developers

11/01/2021, 5:30 PM - Insight

Let’s take a deeper look at the benefits of influencer marketing within the video game industry. There are many ways that video game developers can approach influencer marketing.

How Influencer Marketing Can Take Your Game to the Top

10/26/2021, 5:00 PM - Insight

Influencer marketing has fast become one of the most important and rewarding ways for video game developers to get their game in front of their target audience.

Switch On: How to Market Your Nintendo Switch Release

10/21/2021, 2:00 PM - Insight

There are 3 main areas of marketing that we will be focussing on Marketing the Nintendo Switch game: influencer marketing, PR, and paid media campaigns.

Why is it so difficult to market my game?

09/16/2021, 3:30 PM - Insight

In this article we talked about why your marketing campaigns for your video games failed and what practices you can do to improve them.

How To Use Influencers to Market Your Game

08/27/2021, 4:00 PM - Insight

In this article, we talked about how influencer marketing is effective for video games and How to find the right influencer for your game.

5 Reasons You Need to Be Consistent with Your Video Game PR

08/10/2021, 2:00 PM - Insight

The video game industry is one that relies on relationships with journalists and the media in order to get your message out there for players to see your game.

How to Choose a Name for Your Video Game: Simple Tips To Help You Stand Out From The Crowd

08/05/2021, 1:00 PM - Insight

In this article, we will talk about some simple tips that will help you choose a name for your indie game! Read the Article to Know.

When is the Right Time to Start Marketing Your Game?

07/05/2021, 12:30 PM - Insight

There is never a bad time to start marketing your game, but it definitely pays to start early. Because it will help them build a fan base.

Indie Game Developers: Why You Should be Paying Attention to Data Analytics

05/18/2021, 11:00 AM - Insight

Data analytics is becoming one of the most important aspects of indie game marketing and ensuring success. Some of the ways that data analytics can be used by developers

Gaming for Good: How Charities are Utilising Streamers to Drive Donations

05/07/2021, 8:00 PM - Insight

Charity streams are quickly becoming a great way for charities to fundraise and a brilliant example of how gaming can be used to help society.

8 Things Indie Game Developers Can Do to Avoid Player Churn

05/04/2021, 4:30 PM - Insight

This article will take a look at the issue of player churn within indie games and give you 10 useful tips to minimise churn and maximise retention within your indie game.

How to Run a Successful Kickstarter for your Indie Game

04/27/2021, 12:30 AM - Insight

Kickstarter is a fantastic way for Indie video game developers to fund their projects. Knowing your goal will help you plan your video game crowdfunding accordingly.

How to Market Your Video Game: 16 Free or Inexpensive Strategies

04/20/2021, 6:00 PM - Insight

It is not enough to just have a good video game and expect people will find you. You need to do some marketing! Read this Article to Know 16 Free Strategies.

Steam Page Optimization: How to Get Found in The Sea of Other Steam Games

04/14/2021, 10:00 AM - Insight

The most important thing you should do to make your game stand out against the thousands of other games on Steam is to try to have a unique selling point or USP.

How To Market Your Indie Video Game: The Definitive Guide for Beginners

04/12/2021, 4:00 PM - Insight

In this article We'll cover how to create assets for your Indie game, what kind of message to use when speaking to players and why consistency is so key.

Targeting Your Perfect Players

01/01/2021, 11:00 PM - Insight

How to target players correctly in your video game marketing and user acquisition campaigns. The number one reason why video game user acquisition campaigns fail is poor targeting.

How to Get More Chinese Gamers. 6 Facts You Need to Know

09/06/2022, 9:00 PM - Insight

Do you want to know how to get more Chinese gamers? Follow these six tips to increase your chances of success. And unveil a few potential solutions to help you get more Chinese game players.

VTubers: A Brief History

05/10/2022, 8:00 PM - Insight

A virtual YouTuber (or VTuber) is a content creator who uses motion capture technologies to portray an animated character on YouTube or Twitch.

Into the Metaverse How AR & VR are Revolutionising Gaming

02/25/2022, 2:30 PM - Insight

Virtual Reality is defined as a computer-generated simulation of a 3D environment that can be interreacted with in a realistic way.

How to Market Your Mobile Game - The Game Marketer

02/02/2022, 1:30 PM - Insight

Play-to-Earn: The Controversial Genre Shaking Up the Video Game Market in 2022

02/02/2022, 1:30 PM - Insight

Play-to-Earn games are games that allow players to monetize their gaming experience, rewarding players with tradeable in-game items, NFTs, or crypto-currency.

8 Top Tips to Make Your PR Outreach Campaigns More Successful

02/02/2022, 1:30 PM - Insight

PR is a key facet to video game marketing. It can be key to the success of a video game when it’s handled correctly.

When is the best time to release my game in 2022?

01/20/2022, 2:30 PM - Insight

The video game industry can be an unpredictable place at times, and there are many factors to releasing a game that can ultimately end up out of a developer’s hands once the game is released.

How NFTs Will Impact the Video Game Market in 2022

01/12/2022, 8:00 PM - Insight

NFTs are a big topic of interest right now, and nowhere is this more prominent than in the gaming industry. In this article, you will discuss NFTs.

Why It Is Important for Video Game Developers to Clearly Define Their Games

12/06/2021, 8:00 PM - Insight

In this article, we will be discussing how important it is for video game developers to define their games clearly, and the impact that this can have on your video game marketing campaign.

8 Mistakes Video Game Developers Make When Marketing Their Game

12/02/2021, 7:00 PM - Insight

In this article, we will be looking at 8 of the most common mistakes that video game developers make when looking to market their video games.

Bringing Your Game to the Esports Market: Development and Marketing Strategies

11/29/2021, 6:00 PM - Insight

There are multiple ways for games to bring their game to the Esports market. this article will give you some advice on how to stand out from the crowd and make your mark on the Esports market.

4 Digital Content Trends to Expect in the Video Game Industry in 2022

11/19/2021, 3:00 PM - Insight

Digital content is an ever-evolving thing, and staying ahead of the curve on digital content trends can be the key to successfully marketing a video game.

How To Manage Your Discord Community as an Indie Game Dev

11/05/2021, 3:00 PM - Insight

A successfully managed Discord community can be a valuable tool to market and boost the overall success of your game.

Why Company Branding Is Important to Your Video Game Company

11/03/2021, 3:30 PM - Insight

The importance of company branding within both your game and your video game company as a whole reaches beyond the business world and into the world of your potential players.

The Power of Influencer Marketing for Video Game Developers

11/01/2021, 5:30 PM - Insight

Let’s take a deeper look at the benefits of influencer marketing within the video game industry. There are many ways that video game developers can approach influencer marketing.

How Influencer Marketing Can Take Your Game to the Top

10/26/2021, 5:00 PM - Insight

Influencer marketing has fast become one of the most important and rewarding ways for video game developers to get their game in front of their target audience.

Switch On: How to Market Your Nintendo Switch Release

10/21/2021, 2:00 PM - Insight

There are 3 main areas of marketing that we will be focussing on Marketing the Nintendo Switch game: influencer marketing, PR, and paid media campaigns.

Why is it so difficult to market my game?

09/16/2021, 3:30 PM - Insight

In this article we talked about why your marketing campaigns for your video games failed and what practices you can do to improve them.

How To Use Influencers to Market Your Game

08/27/2021, 4:00 PM - Insight

In this article, we talked about how influencer marketing is effective for video games and How to find the right influencer for your game.

5 Reasons You Need to Be Consistent with Your Video Game PR

08/10/2021, 2:00 PM - Insight

The video game industry is one that relies on relationships with journalists and the media in order to get your message out there for players to see your game.

How to Choose a Name for Your Video Game: Simple Tips To Help You Stand Out From The Crowd

08/05/2021, 1:00 PM - Insight

In this article, we will talk about some simple tips that will help you choose a name for your indie game! Read the Article to Know.

When is the Right Time to Start Marketing Your Game?

07/05/2021, 12:30 PM - Insight

There is never a bad time to start marketing your game, but it definitely pays to start early. Because it will help them build a fan base.

Indie Game Developers: Why You Should be Paying Attention to Data Analytics

05/18/2021, 11:00 AM - Insight

Data analytics is becoming one of the most important aspects of indie game marketing and ensuring success. Some of the ways that data analytics can be used by developers

Gaming for Good: How Charities are Utilising Streamers to Drive Donations

05/07/2021, 8:00 PM - Insight

Charity streams are quickly becoming a great way for charities to fundraise and a brilliant example of how gaming can be used to help society.

8 Things Indie Game Developers Can Do to Avoid Player Churn

05/04/2021, 4:30 PM - Insight

This article will take a look at the issue of player churn within indie games and give you 10 useful tips to minimise churn and maximise retention within your indie game.

How to Run a Successful Kickstarter for your Indie Game

04/27/2021, 12:30 AM - Insight

Kickstarter is a fantastic way for Indie video game developers to fund their projects. Knowing your goal will help you plan your video game crowdfunding accordingly.

How to Market Your Video Game: 16 Free or Inexpensive Strategies

04/20/2021, 6:00 PM - Insight

It is not enough to just have a good video game and expect people will find you. You need to do some marketing! Read this Article to Know 16 Free Strategies.

Steam Page Optimization: How to Get Found in The Sea of Other Steam Games

04/14/2021, 10:00 AM - Insight

The most important thing you should do to make your game stand out against the thousands of other games on Steam is to try to have a unique selling point or USP.

How To Market Your Indie Video Game: The Definitive Guide for Beginners

04/12/2021, 4:00 PM - Insight

In this article We'll cover how to create assets for your Indie game, what kind of message to use when speaking to players and why consistency is so key.

Targeting Your Perfect Players

01/01/2021, 11:00 PM - Insight

How to target players correctly in your video game marketing and user acquisition campaigns. The number one reason why video game user acquisition campaigns fail is poor targeting.