China is complex. We help studios navigate localisation, approvals, and platform strategy for WeChat, Weibo, and other local networks. Our campaigns open access to one of the largest gaming markets with measurable results.
Breaking into China is not just about simple translation. It is about understanding an entirely different gaming ecosystem. Our team of gaming professionals live and breathe the Chinese market, with hands-on expertise across platforms like Bilibili, RedNote, Heybox, and beyond. With 250+ successful campaigns and a total player reach of over 10 billion, we help Western studios find, connect with, and grow their audience in one of the world's largest gaming markets.
Our China marketing services are managed and executed by gaming professionals with deep knowledge of the Chinese market. We stay on top of platform trends, cultural shifts, and what is resonating with Chinese players right now.
Every successful China campaign starts with understanding the landscape. We analyse your game, genre, target audience, and the competitive environment across Chinese platforms before a single move is made. You get a clear, actionable strategy built specifically for the Chinese market.
We run performance-driven paid media campaigns across China's leading gaming platforms, targeting players based on behaviour, preferences, and spending patterns. Every campaign is built to maximise visibility, drive installs, and deliver measurable results. Your media is in the right hands.
Navigating China's regulatory requirements is one of the biggest barriers for Western studios. We handle the paperwork, approvals, and licensing processes so you can focus on your game while we clear the path.
Breaking into China means more than translating your game. We adapt your copy, creatives, and messaging to feel native to Chinese players. Your game will be culturally relevant, platform specific, and written by professionals who live within these platforms.
We manage your game's presence across Chinese social platforms including Bilibili, RedNote, Heybox, and more. From content creation and scheduling to community engagement and trend hopping, we keep your game active and visible where it matters most.
How We Launch and Scale Campaigns
Every campaign follows a proven four stage framework across 500+ game launches on mobile, PC, and console platforms. The process is designed to reduce wasted spend while accelerating large scale player acquisition.
We analyse your game through a Chinese cultural lens, identifying friction points, refining your messaging, and finding the right cultural hooks.
We establish your official presence across all relevant Chinese platforms. Verified accounts, localised branding, and full technical compliance.
We deploy our network of Chinese gaming influencers across Bilibili, HeyBox, and RedNote. We do not just sponsor them. We co-create content that has an impact.
Once we know what is working, we amplify it. High-performing content gets pushed with precision media buys to get your game onto trending lists and platform front pages.
Game On
Real campaigns. Real publishers. Real results inside the Chinese market.
Let’s build it right. We’ll map out a strategy tailored to your game and where it fits in the Chinese market. You’ll get insights into your genre’s local performance, a breakdown of your current reach, and a clear action plan to get real players playing your game. No guessing, just smart moves left and right.
Let’s build it right. We’ll map out a strategy tailored to your game and where it fits in the Chinese market. You’ll get insights into your genre’s local performance, a breakdown of your current reach, and a clear action plan to get real players playing your game. No guessing, just smart moves left and right.
We know the Chinese gaming scene like the back of our hand. From Baidu to Tencent, we use the right platforms and sharp targeting to get your game in front of the right players—without wasting a single cent. With experience handling major titles, we create everything from ad placements to localised creatives that actually convert.
Let’s build it right. We’ll map out a strategy tailored to your game and where it fits in the Chinese market. You’ll get insights into your genre’s local performance, a breakdown of your current reach, and a clear action plan to get real players playing your game. No guessing, just smart moves left and right.
We know the Chinese gaming scene like the back of our hand. From Baidu to Tencent, we use the right platforms and sharp targeting to get your game in front of the right players—without wasting a single cent. With experience handling major titles, we create everything from ad placements to localised creatives that actually convert.
Let’s build it right. We’ll map out a strategy tailored to your game and where it fits in the Chinese market. You’ll get insights into your genre’s local performance, a breakdown of your current reach, and a clear action plan to get real players playing your game. No guessing, just smart moves left and right.
We know the Chinese gaming scene like the back of our hand. From Baidu to Tencent, we use the right platforms and sharp targeting to get your game in front of the right players—without wasting a single cent. With experience handling major titles, we create everything from ad placements to localised creatives that actually convert.
Let’s build it right. We’ll map out a strategy tailored to your game and where it fits in the Chinese market. You’ll get insights into your genre’s local performance, a breakdown of your current reach, and a clear action plan to get real players playing your game. No guessing, just smart moves left and right.
We know the Chinese gaming scene like the back of our hand. From Baidu to Tencent, we use the right platforms and sharp targeting to get your game in front of the right players—without wasting a single cent. With experience handling major titles, we create everything from ad placements to localised creatives that actually convert.
Not every player’s your player. That’s why we don’t just blast ads everywhere. We drop in on the right groups, sites, and social circles; then tweak and test ‘til your game’s hitting home with the crowd that counts. Simple as that.
Cool ads are great, but legal ones are better. We tweak your creative to vibe with Chinese players and follow local rules to a T. From formats to flavours, we’ll make sure your assets fit, hit, and stay out of trouble.
China is the world's biggest social media market, but with no Western platforms available it can seem incomprehensible. China’s social scene plays by different rules. We’ll help you set up on the right platforms, speak the local lingo, and keep your feed buzzing with content players actually care about. We offer full China community management to allow for deeper engagement with players as well as connecting with KOL's.
Let’s build it right. We’ll map out a strategy tailored to your game and where it fits in the Chinese market. You’ll get insights into your genre’s local performance, a breakdown of your current reach, and a clear action plan to get real players playing your game. No guessing, just smart moves left and right.
We know the Chinese gaming scene like the back of our hand. From Baidu to Tencent, we use the right platforms and sharp targeting to get your game in front of the right players—without wasting a single cent. With experience handling major titles, we create everything from ad placements to localised creatives that actually convert.
Not every player’s your player. That’s why we don’t just blast ads everywhere. We drop in on the right groups, sites, and social circles; then tweak and test ‘til your game’s hitting home with the crowd that counts. Simple as that.
Cool ads are great, but legal ones are better. We tweak your creative to vibe with Chinese players and follow local rules to a T. From formats to flavours, we’ll make sure your assets fit, hit, and stay out of trouble.
China is the world's biggest social media market, but with no Western platforms available it can seem incomprehensible. China’s social scene plays by different rules. We’ll help you set up on the right platforms, speak the local lingo, and keep your feed buzzing with content players actually care about. We offer full China community management to allow for deeper engagement with players as well as connecting with KOL's.
Yes, there's paperwork—but we’ll walk you through it. China’s got rules, and lots of them. From setting up socials to launching full campaigns, approvals and licenses are a must. We’ll help you handle all the red tape so your game doesn’t get stuck in limbo.
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
