Breaking into China is not just about simple translation. It is about understanding an entirely different gaming ecosystem. Our team of gaming professionals live and breathe the Chinese market, with hands-on expertise across platforms like Bilibili, RedNote, Heybox, and beyond. With 250+ successful campaigns and a total player reach of over 10 billion, we help Western studios find, connect with, and grow their audience in one of the world's largest gaming markets.
Our China marketing services are managed and executed by gaming professionals with deep knowledge of the Chinese market. We stay on top of platform trends, cultural shifts, and what is resonating with Chinese players right now.
Every successful China campaign starts with understanding the landscape. We analyse your game, genre, target audience, and the competitive environment across Chinese platforms before a single move is made. You get a clear, actionable strategy built specifically for the Chinese market.
We run performance-driven paid media campaigns across China's leading gaming platforms, targeting players based on behaviour, preferences, and spending patterns. Every campaign is built to maximise visibility, drive installs, and deliver measurable results. Your media is in the right hands.
Navigating China's regulatory requirements is one of the biggest barriers for Western studios. We handle the paperwork, approvals, and licensing processes so you can focus on your game while we clear the path.
Breaking into China means more than translating your game. We adapt your copy, creatives, and messaging to feel native to Chinese players. Your game will be culturally relevant, platform specific, and written by professionals who live within these platforms.
We manage your game's presence across Chinese social platforms including Bilibili, RedNote, Heybox, and more. From content creation and scheduling to community engagement and trend hopping, we keep your game active and visible where it matters most.
Every campaign follows a proven four stage framework across 500+ game launches on mobile, PC, and console platforms. The process is designed to reduce wasted spend while accelerating large scale player acquisition.
We analyse your game through a Chinese cultural lens, identifying friction points, refining your messaging, and finding the right cultural hooks.
We establish your official presence across all relevant Chinese platforms. Verified accounts, localised branding, and full technical compliance.
We deploy our network of Chinese gaming influencers across Bilibili, HeyBox, and RedNote. We do not just sponsor them. We co-create content that has an impact.
Once we know what is working, we amplify it. High-performing content gets pushed with precision media buys to get your game onto trending lists and platform front pages.
Real campaigns. Real publishers. Real results inside the Chinese market.
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
