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Mobile Game PR

Coverage in your pocket.

With millions of apps competing for attention, getting your game covered by the right press is important. It takes a targeted approach, which means knowing which outlets cover mobile titles, which journalists care about your genre, and how to time your outreach around your biggest campaign beats. 

Let’s Get You Covered
104M+
Audience
71
PR Pieces
637K+
Estimated Views
The Right Coverage Your Game Needs

Mobile Game Press Release

Every campaign is tailored to your mobile title. From copywriting and paid placements to Android and iOS store optimisation, we handle the full scope.

Paid Placement

Mobile is a crowded market, and organic discovery only goes so far. We secure paid placements on high-traffic mobile gaming sites and app review outlets where your target players are already browsing for their next download. Ideal for app store launches, pre-registration pushes, and major updates that need guaranteed visibility.

Secure Your Coverage

Copywriting

Mobile journalists and app reviewers receive hundreds—if not thousands—of app pitches a week. We write press releases and pitch copy that cut through and grab attention. Concise, tailored, and compelling. That is the copy we create. 

Share Your Story

Android and iOS Store Page Optimisation

Your app store page is your most important marketing asset. We optimise your store copy, keywords, and metadata for both the Google Play Store and the Apple App Store.

Optimise for Growth

Want to Start A Campaign?

Talk to Us for a Free Audit
HOW WE WORK

Getting Your Mobile Game Covered

Every mobile PR campaign we run follows a simple four-step process built around your game's launch goals and target outlets.

01
Strategy

Our team builds a tailored strategy around your mobile game’s unique selling points and target audience. Strategy includes finding the right outlets, journalists, and timing.

02
Writing

We jump on writing your press release, pitch copy, and even cover store page optimisation. Each piece of copy is written specifically for the mobile market.

03
Pitching

Reaching out to our targeted mobile gaming outlets, app review sites, and relevant journalists comes next.

04
Reporting

Once coverage goes live, we track and report each placement, allowing us to take detailed actions to increase growth and awareness.

PROVEN RESULTS

Mobile Coverage That Speaks for Itself

Numbers from real press campaigns managed by The Game Marketer across PC, console, and mobile releases worldwide.

FAQ About Mobile Game Press Release
What does Android and iOS store page optimisation actually involve?
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  • Optimisation starts with a collaborative sync, discussing what to retain, adjust, or rework. Additionally, we consider keywords, metadata, and even screenshot strategy. Our goal is to make sure your page ranks for the right searches.
Do you handle PR for both iOS and Android launches?
+
  • Yes, we do. If your mobile game is available for both platforms, we make sure our press releases are catered to them.
When should I start PR for my game?
+
  • As early as possible. PR works best when it is planned around key campaign beats. The earlier we are involved, the stronger the press strategy we can build around your game.
Can you help get my game featured on the App Store or Google Play?
+
  • We can support your chances through store page optimisation, ensuring your metadata, copy, and screenshots are as strong as possible. While we cannot guarantee editorial features since those decisions rest with Apple and Google, a well-optimised page significantly improves your visibility and conversion.
What assets do you need to run a mobile PR campaign?
+
  • At minimum, we need a press release, high-quality screenshots, a gameplay trailer or preview video, and access to review builds or keys for outlets covering your game.
Do you handle PR for both indie and large studio releases?
+
  • Yes, ofcourse. We have run press campaigns for solo developers launching their first title all the way through to AA and AAA publishers. 
Digital Visibility

Paid Placement

Get your game where all the cool players hang out. We’re talking top spots on gaming sites, sponsored posts that feel genuine, and of course, partner content that actually gets read. Big or small, we’ll help them all without burning through your budget. No fluff at all, just smart placements that pull their weight.

First Impressions Matter
Digital Visibility

Paid Placement

Get your game where all the cool players hang out. We’re talking top spots on gaming sites, sponsored posts that feel genuine, and of course, partner content that actually gets read. Big or small, we’ll help them all without burning through your budget. No fluff at all, just smart placements that pull their weight.

First Impressions Matter
Voice of your Game

Copywriting

Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.

This is Hot Right Now
Digital Visibility

Paid Placement

Get your game where all the cool players hang out. We’re talking top spots on gaming sites, sponsored posts that feel genuine, and of course, partner content that actually gets read. Big or small, we’ll help them all without burning through your budget. No fluff at all, just smart placements that pull their weight.

First Impressions Matter
Voice of your Game

Copywriting

Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.

This is Hot Right Now
Seamless App Integration

Android and IOS Store Page Optimisation

We track what’s working—from your site to third-party stores—and even peek inside the walled gardens like the App Store and Google Play. All so we can double down on what clicks, cut what doesn’t, and boost your ROI.

Let Us Handle It
Digital Visibility

Paid Placement

Get your game where all the cool players hang out. We’re talking top spots on gaming sites, sponsored posts that feel genuine, and of course, partner content that actually gets read. Big or small, we’ll help them all without burning through your budget. No fluff at all, just smart placements that pull their weight.

First Impressions Matter
Mobile Game Social media Marketing Strategy
Voice of your Game

Copywriting

Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.

This is Hot Right Now
Mobile Game Marketing Social Content Production Service
Seamless App Integration

Android and IOS Store Page Optimisation

We track what’s working—from your site to third-party stores—and even peek inside the walled gardens like the App Store and Google Play. All so we can double down on what clicks, cut what doesn’t, and boost your ROI.

Let Us Handle It
Mobile Game Marketing Social Media Management Services
Digital Visibility

Paid Placement

Get your game where all the cool players hang out. We’re talking top spots on gaming sites, sponsored posts that feel genuine, and of course, partner content that actually gets read. Big or small, we’ll help them all without burning through your budget. No fluff at all, just smart placements that pull their weight.

First Impressions Matter
Voice of your Game

Copywriting

Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.

This is Hot Right Now
Seamless App Integration

Android and IOS Store Page Optimisation

We track what’s working—from your site to third-party stores—and even peek inside the walled gardens like the App Store and Google Play. All so we can double down on what clicks, cut what doesn’t, and boost your ROI.

Let Us Handle It
Digital Visibility

Paid Placement

Get your game where all the cool players hang out. We’re talking top spots on gaming sites, sponsored posts that feel genuine, and of course, partner content that actually gets read. Big or small, we’ll help them all without burning through your budget. No fluff at all, just smart placements that pull their weight.

First Impressions Matter
Voice of your Game

Copywriting

Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.

This is Hot Right Now
Seamless App Integration

Android and IOS Store Page Optimisation

We track what’s working—from your site to third-party stores—and even peek inside the walled gardens like the App Store and Google Play. All so we can double down on what clicks, cut what doesn’t, and boost your ROI.

Let Us Handle It

Find What Fits You

All Services

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Dive Deeper
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Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world.
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The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results.
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The Game Marketer The Hunter-Call of the Wild Client
The team always delivered great results, and had great reporting on top of that. In addition, they always shared best practices and went above and beyond answering our Asian customers' questions on social platforms.
Jimmy Tisell
Community Lead, Avalanche Studios
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We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects.
Andy Pearson
Chief Strategy Officer, PQube
The Game Marketer Cities-Skylines Client
It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle.
Julija Laskovska
User Acquisition Manager, Paradox Interactive

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038