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Mobile Game Advertisement

One scroll away from your next player

Mobile advertisement is about spending smart, not the most. With millions of games competing for the same screen time, getting your game in front of the right players at the right moment is what separates a successful launch from one that gets lost in the app store.

We run mobile advertising campaigns across Apple Search Ads, Google Display, ad networks, social media platforms, and direct media buys.

Acquire Full Coverage
953%
Increase in Revenue
10M+
Impressions
519%
Increase in purchases
Your All-In-One for Advertisement

Mobile Game Advertisement

Potential mobile players are scrolling right now. Let’s make sure they stop on your game because "build it and they will come" does not work in the app store. We cover every ad channel so your game gets found, downloaded, and played.

Apple Search Ads

When a player searches for their next game on the App Store, your game should be the first thing they see. We handle everything from keyword research and campaign setup to product page optimisation and ongoing performance management.

Get High Visibility

Google Display Ads

We have Apple and Google-specific services! Google Display puts your mobile game in front of players across millions of apps, websites, and platforms on Android. We can help you get you set up with Firebase and give you advice on events and conversion tags as well as getting your audience targeting and ad creatives live. We’ll continually optimise your account to make sure you’re getting the best return possible.

Dominate Android

Ad Networks

Working with some of the largest DSPs, we advertise programmatically via huge ad networks such as Unity, giving you access to a huge inventory of websites across the world. Whether you’re looking for reward ads, mass volume or targeting specific games or websites, we’ve got the relationships and experience to get your game out there.

Expand Your Reach

Social Media

Whether your audience are on Facebook, Instagram, X, Reddit, YouTube or TikTok, we’ve got the expertise to get your ads set up, targeting the right audience and generating a strong return. We can help with creatives and ad content if you need to use our bandwidth.

Find Your Audience

Direct Buy

Working with the biggest and best mobile gaming press sites we’ve got working relationships with outlets of all sizes, from mainstream publications with millions of monthly visitors to smaller genre-specific websites with thousands. Whatever your mobile game, there’s a press outlet and a paid ad plan for you. 

Secure Placements

Want to start your campaign?

Let’s Get Your Game Out There
HOW WE WORK

The Mobile Advertising Process

Our specialists get your mobile game in front of the right audience across all major platforms. With a keen focus on precise targeting and continual optimisation, every pound of your ad budget works as hard as possible.

01
Discovery

We start by getting to know your game, your audience, and your goals. This includes analysing your genre, target markets, competitor landscape, and platform suitability.

02
Build

With a clear strategy in place, we set up your campaigns from scratch. This covers channel selection, audience targeting, creative production, and tracking setup

03
Launch

Campaigns go live with a structured testing framework. The first two to four weeks focus on gathering performance data, identifying what is working, and establishing clear CPI, ROAS, and conversion benchmarks

04
Scale

We then systematically increase budget across the highest-performing audiences and channels. Detailed reports show us a clear picture of install growth, ad spend, and where to work next.

PROVEN RESULTS

The Numbers Do Not Lie

Every number below comes from an actual TGM mobile ad campaign. No estimates, no projections, just our results.

FAQ About Mobile Game Advertisement
What is the difference between mobile advertising and mobile marketing?
+
  • Mobile advertising is a specific part of mobile marketing. It refers strictly to paid placements. That means buying space on platforms like Apple Search Ads, Google Display, ad networks, and etc. Mobile marketing on the other hand is the broader strategy that includes advertising alongside socials, PR, influencer, and community.
Which mobile advertising channel delivers the best results?
+
  • It depends on your game. Apple Search Ads works best for high-intent iOS players. Google Display is strong for Android reach and volume. Social media platforms like TikTok and Meta drive strong install performance for games with visually engaging content.
How do you keep our cost per install as low as possible?
+
  • Through continuous testing and optimisation. We start by identifying the best performing audiences, creatives, and placements, then we systematically cut what is not working.
Can you run mobile advertising campaigns in specific countries or regions?
+
  • Yes. We have experience running geo-targeted campaigns across North America, Europe, Southeast Asia, Japan, China, and beyond.
Do you handle the ad creatives or do we need to supply them?
+
  • We can handle both. Our in-house creative team produces mobile-specific ad creatives including static ads, short-form video, and playable ad concepts. If you already have assets, we can work with those and optimise them for each platform.
How do you report on campaign performance?
+
  • You receive detailed regular reports covering installs, impressions, clicks, cost per install, return on ad spend, and platform-specific metrics.
High iOS Ranking

Apple Search Ads

From keyword research and creation to custom product page set up, we can get your mobile game advertising up and running with Apple Search Ads. This is a core channel for IOS mobile games and one where you need a keen focus on keyword performance and landing page optimisation to ensure you get the right conversion rate you need to make sure advertising succeed. 

First Impressions Matter
High iOS Ranking

Apple Search Ads

From keyword research and creation to custom product page set up, we can get your mobile game advertising up and running with Apple Search Ads. This is a core channel for IOS mobile games and one where you need a keen focus on keyword performance and landing page optimisation to ensure you get the right conversion rate you need to make sure advertising succeed. 

First Impressions Matter
Digital Visibility

Google Display Ads

Get your Android mobile game in front of the right audience with Google Display Ads. Google is one of our core channels and the display network is where you need your mobile game advertised. We can help you get you set up with Firebase and give you advise on events and conversion tags as well as getting your audience targeting and ad creatives live. We’ll continually optimise your account to make sure you’re getting the best return possible. 

This is Hot Right Now
High iOS Ranking

Apple Search Ads

From keyword research and creation to custom product page set up, we can get your mobile game advertising up and running with Apple Search Ads. This is a core channel for IOS mobile games and one where you need a keen focus on keyword performance and landing page optimisation to ensure you get the right conversion rate you need to make sure advertising succeed. 

First Impressions Matter
Digital Visibility

Google Display Ads

Get your Android mobile game in front of the right audience with Google Display Ads. Google is one of our core channels and the display network is where you need your mobile game advertised. We can help you get you set up with Firebase and give you advise on events and conversion tags as well as getting your audience targeting and ad creatives live. We’ll continually optimise your account to make sure you’re getting the best return possible. 

This is Hot Right Now
Utilising the right Tools

Ad Networks

Working with some of the largest DSPs, we advertise programmatically via huge ad networks such as Unity, giving you access to a huge inventory of websites across the world. Whether you’re looking for reward ads, mass volume or targeting specific games or websites, we’ve got the relationships and experience to get your game out there. 

Let Us Handle It
High iOS Ranking

Apple Search Ads

From keyword research and creation to custom product page set up, we can get your mobile game advertising up and running with Apple Search Ads. This is a core channel for IOS mobile games and one where you need a keen focus on keyword performance and landing page optimisation to ensure you get the right conversion rate you need to make sure advertising succeed. 

First Impressions Matter
Mobile Game Social media Marketing Strategy
Digital Visibility

Google Display Ads

Get your Android mobile game in front of the right audience with Google Display Ads. Google is one of our core channels and the display network is where you need your mobile game advertised. We can help you get you set up with Firebase and give you advise on events and conversion tags as well as getting your audience targeting and ad creatives live. We’ll continually optimise your account to make sure you’re getting the best return possible. 

This is Hot Right Now
Mobile Game Marketing Social Content Production Service
Utilising the right Tools

Ad Networks

Working with some of the largest DSPs, we advertise programmatically via huge ad networks such as Unity, giving you access to a huge inventory of websites across the world. Whether you’re looking for reward ads, mass volume or targeting specific games or websites, we’ve got the relationships and experience to get your game out there. 

Let Us Handle It
Mobile Game Marketing Social Media Management Services
Always on, Always ready

Social Media

Whether you’re audience are on Facebook, Instagram, Twitter, Reddit, YouTube or TikTok, we’ve got the expertise to get your ads set up, targeting the right audience and generating a strong return. We can help with creatives and ad content if you need to use our bandwidth. 

Jump Into This
Discord Management Service
High iOS Ranking

Apple Search Ads

From keyword research and creation to custom product page set up, we can get your mobile game advertising up and running with Apple Search Ads. This is a core channel for IOS mobile games and one where you need a keen focus on keyword performance and landing page optimisation to ensure you get the right conversion rate you need to make sure advertising succeed. 

First Impressions Matter
Digital Visibility

Google Display Ads

Get your Android mobile game in front of the right audience with Google Display Ads. Google is one of our core channels and the display network is where you need your mobile game advertised. We can help you get you set up with Firebase and give you advise on events and conversion tags as well as getting your audience targeting and ad creatives live. We’ll continually optimise your account to make sure you’re getting the best return possible. 

This is Hot Right Now
Utilising the right Tools

Ad Networks

Working with some of the largest DSPs, we advertise programmatically via huge ad networks such as Unity, giving you access to a huge inventory of websites across the world. Whether you’re looking for reward ads, mass volume or targeting specific games or websites, we’ve got the relationships and experience to get your game out there. 

Let Us Handle It
Always on, Always ready

Social Media

Whether you’re audience are on Facebook, Instagram, Twitter, Reddit, YouTube or TikTok, we’ve got the expertise to get your ads set up, targeting the right audience and generating a strong return. We can help with creatives and ad content if you need to use our bandwidth. 

Jump Into This
Direct Buy

Direct Buy

Working with the biggest and best mobile gaming press sites we’ve got working relationships with outlets of all sizes, from mainstream publications with millions of monthly visitors to smaller genre-specific websites with thousands. Whatever your mobile game, there’s a press outlet and a paid ad plan for you. 

Jump Into This
High iOS Ranking

Apple Search Ads

From keyword research and creation to custom product page set up, we can get your mobile game advertising up and running with Apple Search Ads. This is a core channel for IOS mobile games and one where you need a keen focus on keyword performance and landing page optimisation to ensure you get the right conversion rate you need to make sure advertising succeed. 

First Impressions Matter
Digital Visibility

Google Display Ads

Get your Android mobile game in front of the right audience with Google Display Ads. Google is one of our core channels and the display network is where you need your mobile game advertised. We can help you get you set up with Firebase and give you advise on events and conversion tags as well as getting your audience targeting and ad creatives live. We’ll continually optimise your account to make sure you’re getting the best return possible. 

This is Hot Right Now
Utilising the right Tools

Ad Networks

Working with some of the largest DSPs, we advertise programmatically via huge ad networks such as Unity, giving you access to a huge inventory of websites across the world. Whether you’re looking for reward ads, mass volume or targeting specific games or websites, we’ve got the relationships and experience to get your game out there. 

Let Us Handle It
Always on, Always ready

Social Media

Whether you’re audience are on Facebook, Instagram, Twitter, Reddit, YouTube or TikTok, we’ve got the expertise to get your ads set up, targeting the right audience and generating a strong return. We can help with creatives and ad content if you need to use our bandwidth. 

Jump Into This
Direct Buy

Direct Buy

Working with the biggest and best mobile gaming press sites we’ve got working relationships with outlets of all sizes, from mainstream publications with millions of monthly visitors to smaller genre-specific websites with thousands. Whatever your mobile game, there’s a press outlet and a paid ad plan for you. 

Jump Into This

Find What Fits You

All Services

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Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

Thank you! Your submission has been received!
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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038