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Mobile Game Influencer Marketing

Swipe right and find the right creator for your game

Mobile gaming is one of the most creator-driven spaces in entertainment. Players on TikTok, YouTube, and Instagram discover and recommend games through the creators they trust. But finding the right creators, managing the outreach, and turning that visibility into real performance takes more than a spreadsheet and a prayer.

Launch Your Campaign

One Video. Millions of Players. That’s Our Plan

Mobile Game Influencer Marketing

From influencer outreach and campaign management to content production and social media, we handle every part of your mobile creator campaign so the right players find your game.

Influencer Outreach

Finding the right creators for a mobile game requires more than a follower count. We identify and activate creators across TikTok, YouTube, Instagram, and beyond. We match your game with influencers whose audience is ready to download. 

Find My Creators

Campaign Management

Running a mobile influencer campaign involves a lot of moving parts. We handle everything from strategy and outreach to key distribution, creator briefing, scheduling, and follow-ups. Once content goes live, we track performance and wrap everything.

Strategise Your Campaigns

Content Production

Great influencer content does not always stop at the creator's post. We work with our in-house creative team to repurpose the best-performing influencer content into paid media assets. Short-form videos, ad creatives, you name it; we create original posts that resonate with others. 

Grab their Attention

Social Media Management

Influencer campaigns work best when your own social channels are active and ready to receive the traffic. We manage your mobile game's social media presence across TikTok, Instagram, and YouTube.

Manage Socials

Want to start your campaign?

Talk with Mobile Marketing experts
HOW WE WORK

Our Six Step Creator Campaign Process

No scattered outreach. Every campaign is structured, tracked, and optimised from start to finish. We handle the strategy, the creators, the content, and the reporting, so you always know exactly where your campaign stands.

01

Researching

We identify creators based on genre relevance, audience quality, engagement, and geography. Every creator recommendation is backed by data.

02

Strategising

Every campaign starts with a clear plan built around your game's goals and release window. Objectives, platform priorities, all the good stuff.

03

Outreaching

We handle all paid and organic creator outreach, rate negotiations, availability checks, and participation confirmation. We manage the process from first contact to signed off creator.

04

Briefing

Detailed briefs covering the campaign will be properly fixed. That means content, talking points, CTA, and key dates are given.

05

Managing

From launch day coordination to post-live checks, we handle all creator communications, scheduling, approvals, troubleshooting, and follow ups throughout the campaign.

06

Reporting

You receive a clear, detailed report at the end of every campaign with learnings and recommendations for next steps.

PROVEN RESULTS

Check Out Our Digital Numbers

Every number below comes from an actual TGM mobile ad campaign. No estimates, no projections, just our results.

FAQ About Mobile Game Influencer Marketing

Can you run influencer campaigns for a mobile game that is still in soft launch?

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  • Yes and we would actually recommend it. Soft launch is one of the best windows to activate mobile influencers. Plus, you get player feedback, and you can acquire early visibility in your target markets.

What is the difference between paid and organic influencer outreach for mobile games?

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  • Paid outreach means the creator is compensated to produce content about your game. Organic outreach means we pitch your game to creators in the hope they will cover it for free because they genuinely find it interesting.

How do you make sure the creator content actually drives installs and not just views?

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  • We use tracking links and app store attribution to connect creator content directly to installs and downloads. This means we can see which creators and which content types are driving the most valuable players. 

Do you work with micro-influencers for mobile games?

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  • Yes and for mobile games they are often the most effective option. Micro influencers typically have highly engaged, niche audiences that convert at higher rates than larger creators.

Can you repurpose influencer content for paid mobile advertising?

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  • Yes. Once influencer content goes live, our in-house creative team can repurpose the best performing videos into paid media assets

What platforms do you focus on for mobile game influencer campaigns?

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  • TikTok, YouTube, and Instagram are our primary platforms for mobile influencer marketing since that is where mobile players are most active. 

Find What Fits You

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Latest & greatest

Dive Deeper
The Game Marketer World of Warships Client
The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets.
Jing Kai
Product Marketing Manager APAC, Wargaming
The Game Marketer Doctor Who-Worlds Apart Client
Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world.
Tony Pearce
Co-Founder / CEO, Reality Plus
The Game Marketer Mortal Online 2 Client
The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results.
Henrik Nyström
Founder / CEO, Star Vault
The Game Marketer The Hunter-Call of the Wild Client
The team always delivered great results, and had great reporting on top of that. In addition, they always shared best practices and went above and beyond answering our Asian customers' questions on social platforms.
Jimmy Tisell
Community Lead, Avalanche Studios
The Game Marketer Alice Gear Aegis Client Review
We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects.
Andy Pearson
Chief Strategy Officer, PQube
The Game Marketer Cities-Skylines Client
It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle.
Julija Laskovska
User Acquisition Manager, Paradox Interactive

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038