Humble Bundle

Humble Bundle faced limited brand awareness in China, with no localised social media presence, regional marketing assets, or access to local paid media platforms. They also needed support navigating government approvals, documentation requirements, and adapting their marketing content and website experience for Chinese audiences. To address this, we developed a tailored China-focused marketing strategy backed by localised market research and audience insights. Our team managed paid media campaigns, social media operations, and creative localisation while supporting a more regionally optimised website approach. We also handled government and creative approvals, ongoing reporting, and continuous support to help increase awareness of Humble Bundle and drive engagement and sales for Humble Choice across the Chinese market.