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Humble Bundle
Humble Bundle Lands in China: How to Enter the Market Successfully
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CHALLENGE
Very little local awareness of Humble Bundle. No localised marketing assets, no local social media platforms set-up and no access to local paid media platforms. Need to navigate local government approvals and provide documentation. Require help with localizing their marketing content and website for Chinese customers.
GOAL
Raise awareness of the brand, especially their monthly subscription service (Humble Choice) in China and drive sales through local social and paid media platforms.
APPROACH
Develop a comprehensive and customised China marketing plan including thorough market research specific to them, China paid and social media management and China creative localization. Help build a more localized website approach for China. Handle all government and creative approvals. Provide ongoing reporting and support for all China Marketing activities.
What We Did
China Social Media Management
China Paid Media
China Localisation
Interested in a free consultation? Free consultation?
The Results
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Need help with China Marketing?
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China Video Game Marketing
• Marketing Strategy & Market Research
• China Paid Media
• Data-Driven Targeting
• China Creative Localization
• China Social Media Management
• Approvals, Documents and Licenses
Need Help with China Marketing?
China Video Game Marketing
• Marketing Strategy & Market Research
• China Paid Media
• Data-Driven Targeting
• China Creative Localization
• China Social Media Management
• Approvals, Documents and Licenses
See Our Latest Case Studies
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Global Team. Global Reach.
Ready to talk?
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