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The Lightbringer
Build awareness and a conversion funnel to drive user to take action on the games Steam and Nintendo store pages.
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CHALLENGE
Build awareness and a conversion funnel to drive users to take action on The Lightbringer’s Steam and Nintendo store pages. This included creating engaging posts on social media platforms, strong and eye-catching images, videos & trailers, paid media campaigns, and strategic planning.
GOAL
Raise awareness about The Lightbringer to get people to Wishlist the game on Steam and push towards a purchase during the launch period despite a heavily contested 3D platformer and action-adventure market.
APPROACH
The Game Marketer took a structured approach with a robust marketing plan and social media roadmap to translate The Lightbringer’s 3D platformer and action-adventure nature onto various social media platforms.
What We Did
Social Media Management
We started the project by defining the social media roadmap and timely execution of the tasks through Trello. As an operational tool, this also enabled the TGM team to stay on top of any client-side updates by providing visibility on key project risks and constraints.
The Game Marketer oversaw the management of social media accounts for The Lightbringer and prepared a social posting strategy for Facebook, Instagram, and Twitter. Images, videos, and gifs were created and strategically scheduled for posting to maximise reach.
Paid Media Campaign
Paid Media was one of the key areas for this partnership. The Game Marketer took a planned approach and provided a robust strategy by analysing and identifying the potential audience of the game. In order to raise awareness of the game across Facebook, Google, and Reddit a paid media plan was devised.
The Game Marketer was able to drive relevant audiences to the Steam and Nintendo store page of the game. This was also amplified through social media posts.
With learnings from the awareness campaigns, The Game Marketer further optimised the targeting by funnelling down the most relevant audience and identifying the key aspect of the ad copy messaging which helped to step up the sales during the launch period.
Creatives Support
Ensuring the creatives look eye-catching and engaging, The Game Marketer took a proactive approach by creating visually stunning creatives that helped to calibrate the awareness of the campaign.
Timely feedback from The Game Marketer on creatives from the client-side helped to create a healthy exchange of ideas and timely deliverables.
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The Results
Bringing together the 3 main aspects of our strategy, The Game Marketer was able to ensure that The Lightbringer got successful sales from both Steam and Nintendo stores. The awareness that the game received as a whole from Social Media posting and Paid Media campaigns raised awareness of the game, making this campaign a huge success.
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Video Game Paid Ads
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Need help with Paid Ads?
Video Game Paid Ads
• Facebook, Google, Twitter
• Programmatic
• Direct Buy
• Search (SEM)
• Mobile
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