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RoboSquare

STRIVE TO BECOME NUMBER ONE!

Our challenge was to plan, build, and execute a marketing strategy while the game is in early release with the aim of increasing awareness. Our goal was to build and increase awareness of the game with press, influencers and a wider gaming audience, in order to promote their early access ahead of a future launch, and our approach was to carry out data analysis around RoboSquare and the target audience, build relationships with streamers and content creators in order to create engaging content and run paid media campaigns to drive awareness.

Phase 1

We started by carrying out data analysis of the game’s current players and of the games target audience in order to create solid plans of attack and to ensure that the game was being marketed to the right people. We began to look at influencer outreach, focusing on streamers who played similar games and had audiences who were interested in indie games. We also set out to raise press awareness of the game, creating a solid press release pack to send out.

from our client

Phase 2

The next phase saw the continual use of data analysis to constantly evolve our plan, using new data to direct our next decisions in terms of where we should be aiming our targeted advertising, what types of influencers and press we needed to be talking tom, so on. Good relationships were established with various content creators, with the added incentive things like play sessions with the developers and of customised personal skins aiding the developers in continuing the relationships that were built.

The Results

The aim to increase coverage of RoboSquare among influencers and content creators was met and we were able to successfully oversee the game's transition from being in early access to being in full release. Numerous videos and streams of content creators playing RoboSquare followed and this helped to ensure steady sales figures.

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