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Criminally Fun
Danish studio Flashbulb Games had already found success with its quirky heist game, Rubber Bandits, but it craved a bigger slice of the lucrative Chinese market.
That’s where The Game Marketer stepped in. Through a potent combination of paid and organic influencer marketing, we worked across various platforms such as BiliBili, Douyin, and Kuaishou to garner exceptional results.
30M +
Total Impressions
100K +
Total Engagements
75 +
Creator Posts
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Paid & Organic Influencer
With our expert Chinese-speaking team members at the helm, The Game Marketer utilized several Chinese content platforms, including BiliBili, Douyin, and Kuaishou. Wielding a mix of influencer content and community buy-in, we drove over 30 million total impressions across all key social channels.
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