The Game Marketer Client Flashbulb Games Logo
Rubber Bandits Logo

Criminally Fun

Danish studio Flashbulb Games had already found success with its quirky heist game, Rubber Bandits, but it craved a bigger slice of the lucrative Chinese market.

That’s where The Game Marketer stepped in. Through a potent combination of paid and organic influencer marketing, we worked across various platforms such as BiliBili, Douyin, and Kuaishou to garner exceptional results.

30M +

Total Impressions

100K +

Total Engagements

75 +

Creator Posts

Rubber Bandits Character

The Game Marketer Rubber Bandits Case Study

Paid & Organic Influencer

With our expert Chinese-speaking team members at the helm, The Game Marketer utilized several Chinese content platforms, including BiliBili, Douyin, and Kuaishou. Wielding a mix of influencer content and community buy-in, we drove over 30 million total impressions across all key social channels.