![The Game Marketer Client logo Etlok Studios](https://a.storyblok.com//f/231809/985x337/5066723e7b/the-game-marketer-client-logos-etlok.png/m/360x0/filters:quality(75))
![Into the Echo Logo](https://a.storyblok.com//f/231809/1279x487/e5237fd51a/the-game-marketer-into-the-echo-logo.png/m/640x0/filters:quality(75))
Enter the Void!
The Game Marketer assisted Canadian Developer – Etlok Studios, with their flagship title, Into the Echo! An MMO, Time Travel narrative which was one of the very first entrants on UE5.
There was a primary focus on driving awareness of the product through a variety of marketing channels. In addition to this, there was a focus on gaining additional funding from external investors, using the sentiment as a representation of product viability.
125 +
Unique Editorials
75 +
Unique Creator Posts
![The Game Marketer Into the Echo Character](https://a.storyblok.com//f/231809/654x1080/cc0a1dfec4/the-game-marketer-into-the-echo-character.png/m/1920x0/filters:quality(75))
![Into the Echo case study](https://a.storyblok.com//f/231809/1920x800/88341ff233/the-game-marketer-into-the-echo-case-study-1.jpg/m/3840x0/filters:quality(75))
Marketing Strategy
The Game Marketer provided key platform and genre insights to deliver the expected KPIs that Etlok Studios desired in a process that was appropriate for key beats across the marketing timeline.
![Into the Echo Case Study](https://a.storyblok.com//f/231809/1920x800/182468e064/the-game-marketer-into-the-echo-case-study-2.jpg/m/3840x0/filters:quality(75))
Press and Influencer
The Game Marketer focused on driving impactful partnerships between Into the Echo, Press, and Influencers. These impactful collaborations meant Etlok had a network of advocates for the title which could be used to demonstrate market receptiveness.
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