Face the Call!
Swedish development powerhouse Avalanche Studios had already released the hugely popular The Hunter: Call of the Wild game to Western audiences, but the lucrative Chinese market remained untouched. That’s where The Game Marketer stepped in, helping promote various The Hunter: Call of the Wild DLC packs in China.
This included localization and culturalization, social media and campaign management, plus PR and Influencer work. We didn’t just translate, we infused the DLC with cultural nuances that resonated with Chinese players for a truly unique experience.
Localisation and Culturalization
The Game Marketer utilised territory expertise and in-house Chinese native speakers to develop creative content relevant for both new and existing The Hunter: Call of the Wild players.
Social Media Management
First off, The Game Marketer established social media accounts on major Chinese platforms such as Bilibili, Weibo, WeChat, and Douyin, complete with the submission of the necessary documents for verification. We also took responsibility for the rapidly growing Hunter: The Call of the Wild Chinese community, by not only consistently creating engaging social content but also promptly addressing user inquiries.
For maximum results, The Game Marketer managed campaigns across Keylol — China’s premier gaming forum. Our strategic placements yielded not only reached nearly 2 million but smashed industry benchmarks, achieving a 40 percent increase on click-through rate.
Influencer & PR
We used a mix of creators and publications to plant a fresh seed of positive sentiment in market, which was then leveraged across other key marketing channels to cultivate product affinity with key influencers and press contacts.
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