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The Art of Puzzles
CHALLENGE
Produce various creative content for Falls 3D that will improve the game’s digital footprint, generate awareness and interest about Falls 3D without the use of paid media initiatives.
GOAL
Create Falls 3D’s visual identity through creative assets like trailers and social media content, then promote said content to get people downloading the app despite the heavily contested and congested casual mobile games market.
APPROACH
Perform a creative audit of Fall 3D’s and build a content production and marketing plan that generates awareness through social media management and global press outreach.
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Creative Support & Copywriting & Appstore SEO
The Game Market did a creative audit of Falls 3D’s assets. The creative team remade or improved the assets ENNFACE already had. Moreover, The Game Marketer’s creative team produced additional creative assets like videos, GIFs and static images.
The Game Marketer helped revamp ENNFACE’s website copy, in-game copy and app store copy to help convey the company and the game’s true message to its audience. App store copy was also optimised with strategically chosen keywords to help improve Falls 3D’s discoverability on both iOS and Android app stores.
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Social Media & Global Press Outreach
The Game Marketer oversaw the management of ENNFACE social media accounts and prepared a social posting strategy for Facebook, Instagram, and Twitter. Assets were created and strategically scheduled for posting to maximise ENNFACE’s limited reach. player behaviour and revenue-generating opportunities. We created a new “early-life” automated communications program which targets players at the points where they are most engaged (i.e. just after signing up and immediately afterwards).
The main driver for awareness of Falls 3D’s launch was a global press outreach by The Game Marketer. Together with ENNFACE, we crafted an outreach campaign to announce the launch of Falls 3D.
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The Results
The Game Marketer raised Falls 3D’s creatives to cater to the global market. The global press outreach campaign saw the announcement press release being picked up by English, German, Russian, Chinese, Japanese, Middle Eastern, and French mobile games websites – reaching millions of viewers globally. Falls 3D was also featured on the Australian iOS Appstore.
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"The Game Marketer showed a good understanding of the gaming market, reacted quickly to updates and changes, listened well, gave good advice, and was friendly and easy to work and communicate with.”
Jate Wittayabundit - CEO
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