![Earth 2 Logo](https://a.storyblok.com//f/231809/2160x720/024ce5fdd1/the-game-marketer-earth-2-logo.png/m/1080x0/filters:quality(75))
Worlds Within Worlds
The Game Marketer assisted the team behind crypto sensation – Earth 2, a unique application/game hybrid which allows users to purchase various plots of digital land on a 3D representation of the world.
The project had sustained some detrimental press coverage which was very quickly destroying its reputation. The Game Marketer used its expertise to conduct a successful strategy that mitigated this damage and replaced it with a positive message instead.
![Earth 2 Character](https://a.storyblok.com//f/231809/654x911/1dc0bb9b4b/the-game-marketer-earth-2-character.png/m/1920x0/filters:quality(75))
![The Game Marketer Earth 2 Case Study](https://a.storyblok.com//f/231809/1920x800/5543e28fc1/the-game-marketer-earth-2-case-study-1.jpg/m/3840x0/filters:quality(75))
Marketing Strategy
The Game Marketer developed a project perception recovery plan which was implemented into a wider long-term strategy to re-educate and convert users into having a presence in the title.
![The Game Marketer Earth 2 Case Study](https://a.storyblok.com//f/231809/1920x800/1c9e824224/the-game-marketer-earth-2-case-study-2.jpg/m/3840x0/filters:quality(75))
Paid Advertising
The Game Marketer implemented campaigns across the major advertising networks with a primary call-to-action of incentivising users to sign up and make an initial investment. We also Provided key findings and optimisations across a timeline to ensure the best possible conversion rate.
![The Game Marketer Earth 2 Case Study](https://a.storyblok.com//f/231809/1920x800/b91c90307e/the-game-marketer-earth-2-case-study-3.jpg/m/3840x0/filters:quality(75))
Influencer Marketing
The Game Marketer utilised creators that held influence in the Web3 / Crypto markets, taking advantage of their positive reviews to further readjust the general sentiment for Earth2.
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