Work We're Proud Of

Bandai Namco approached TGM to support the Western promotion of SD Gundam G Generation ETERNAL, with a focus on expanding visibility and driving mobile user acquisition across key territories that include: USA, Canada, UK, and Australia. The title already carried strong recognition in Asia, however, the challenge was identifying the right channels, audiences, and strategies that would get Western gamers playing.

The Game Marketer are actively collaborating with Plarium on their title – RAID: Shadow Legends. This collaboration is focused on driving installations on mobile devices through TikTok marketing. The partnership includes complete account management including developing TikTok filters, content and comment moderation and aligning content around recent trends and viral moments.

Humble Bundle faced limited brand awareness in China, with no localised social media presence, regional marketing assets, or access to local paid media platforms. They also needed support navigating government approvals, documentation requirements, and adapting their marketing content and website experience for Chinese audiences. To address this, we developed a tailored China-focused marketing strategy backed by localised market research and audience insights. Our team managed paid media campaigns, social media operations, and creative localisation while supporting a more regionally optimised website approach. We also handled government and creative approvals, ongoing reporting, and continuous support to help increase awareness of Humble Bundle and drive engagement and sales for Humble Choice across the Chinese market.

Indie.io partnered with The Game Marketer to support the 1.0 launch of HumanitZ. With the full release marking a significant milestone after years in Early Access, the goal for the team behind HumanitZ was clear—visibility, reach, and conversion. This is why TGM ran a targeted paid media campaign across Meta and Reddit with messaging anchored to survival-driven messaging alongside precise audience targeting.

As Deadzone: Rogue geared up for its global launch on 30 April 2025, Prophecy Games knew it was stepping into a fiercely competitive FPS arena. Fast-paced, high-impact, and built for competitive players, the game had the mechanics to stand out, but it lacked time. The request for a creator-led campaign came in just before launch, leaving only days to coordinate a global push. The goal was clear: build immediate visibility, convert Steam wishlists, and generate a wave of players who would carry the momentum beyond launch week.

Solo developer Erik Rempen of Silk Softworks partnered with TGM to help shape, direct, and grow ShantyTown. The game is a cosy urban diorama builder centered around creativity and space management, tasking players to build upward due to limited space. ShantyTown already had a charming, clear identity—TGM’s role was to build on that foundation. Working closely with Erik throughout the process, we directed the project across strategy, branding, Steam page optimisation, social management, PR, and asset creation.

The Game Marketer teamed up with British studio Reality+ to soft-launch "Doctor Who: Worlds Apart" (an official game based on beloved BBC IP Doctor Who) in the Philippines and India, crafting bespoke creative and advertising strategies that soared past key KPIs. We leveraged our deep understanding of Asian markets to ensure that our Doctor Who: Worlds Apart campaigns truly captivated these particular audiences — no sonic screwdrivers needed!

After six years of digging and building intricate mining operations, Hydroneer was ready to break new ground. Foulball Hangover partnered with The Game Marketer to handle the full launch campaign for Hydroneer’s console debut on PlayStation 5 and Xbox Series X/S. The services provided were PR, influencer outreach, and paid media to introduce the game to a brand new audience.

The Game Marketer are actively collaborating with WarGaming on their title – World of Warships. This collaboration is focused on driving registrations through influencer marketing. Engaging with talent in key Asian territories including; the Philippines, Thailand and India. The partnership is starting to expand into other key regions of expansion for WarGaming and we are actively seeking new talent to work with.

Indie.io is an independent game publisher with a catalogue that spans everything from solo developer passion projects to experimental roguelites and more. With a steady stream of title releases and a growing portfolio, they needed a reliable partner to help manage their social presence and keep momentum across every game. That is where we came in.

H2 Interactive partnered with us to support the console launch of Love Too Easily 2: Summer Pocha on PS5 and Nintendo Switch. The core challenge was twofold. First, shifting the game's perception from a PC-exclusive title to a console-friendly experience. Second, breaking into both Western and Chinese markets simultaneously without losing focus on either. Console players needed to be convinced this was built for them, not just ported for them.

The Game Marketer assisted Swedish studio - Avalanche, on their title 'Generation Zero'. Promoting the product in Chinese markets leveraging KOLs to promote the product with new potential users. This partnerships included The Game Marketer sourcing and briefing talent, further reporting on key outcomes and analytics upon campaign completion.

Swedish development powerhouse Avalanche Studios had already released the hugely popular The Hunter: Call of the Wild game to Western audiences, but the lucrative Chinese market remained untouched. That’s where The Game Marketer stepped in, helping promote various The Hunter: Call of the Wild DLC packs in China. This included localisation and culturalization, social media and campaign management, plus PR and Influencer work. We didn’t just translate, we infused the DLC with cultural nuances that resonated with Chinese players for a truly unique experience.

The Game Marketer worked with leading games creator, publisher, and distributor PQube. This included social media support across several IPS including ArcRunner and Curse of the Sea Rats. We also supported PQube in social media management and strategies for marketing in China, which included translation services and localisation.

The Game Marketer joined forces with FunPlus on an upcoming, yet to be announced project, which pushes the limit on what is possible in the genre this title sits within. Our responsibilities within this scope focused on a full go-to-market strategy – from the RRP to the ARG and Marketing Keybeats.

The Game Marketer assisted French studio Embers with creative asset production and advertising support for its debut title, Strayed Lights. Our creative assets combined with copywriting, advertising, store page management, and a keen strategy helped drive wishlist growth, while the Strayed Lights social media following grew alongside it. Meanwhile, our advertising efforts helped bring Strayed Lights to millions of eyes across the globe.

The Game Marketer assisted SYBR with their Esports Go-to-Market plans as well as identifying strategic partnerships for actions within the market. The Game Marketer approached several large organisations exploring the possibilities of partnership. XL demonstrated the best opportunity for the chair, we negotiated terms and connected the two teams to create a long and prosperous partnership.

The Game Marketer assisted Canadian Developer – Etlok Studios, with their flagship title, Into the Echo! An MMO, Time Travel narrative which was one of the very first entrants on UE5. There was a primary focus on driving awareness of the product through a variety of marketing channels. In addition to this, there was a focus on gaining additional funding from external investors, using the sentiment as a representation of product viability.

The Game Marketer assisted publisher PQube with creative social media support services across Instagram, Facebook, TikTok, and Twitter for its cyberpunk-styled action rogue-lite ArcRunner. In ArcRunner, you start each run as an augmented, cloned human, pit against an all-knowing AI gone rogue in a far-flung space station named the Arc.

The Game Marketer assisted leading publisher PQube with its title Curse of the Sea Rats, a 2D “ratoidvania” in which you played one of four pirate rats in a beautiful hand-drawn world. We focused on creating a tone of voice for Curse of the Sea Rats and several content pillars, we then used these to craft video and static content for Facebook, Twitter, and Instagram along with the written copy.

Staffer Case, created by Team Tetrapod, is a narrative-driven adventure mystery already known to PC audiences. The developers wanted to make a strong debut on the Nintendo Switch and ensure the title held momentum beyond its first day on the platform. They sought to connect with players who value immersive storytelling and puzzle-solving, aiming for a launch that felt both immediate in impact and sustainable over time.

Yasha: Legends of the Demon Blade, a high-energy action RPG from 7QUARK, was set for a global launch. The Game Marketer was tasked with driving visibility and pushing players to add the game to their Steam wishlists. The focus was on engaging action-RPG fans across the U.S., Brazil, and Europe through Twitch and YouTube creators, blending broad audience reach with deep community engagement.

The Blind Warrior from Rizero Studios is an action title built on cinematic storytelling and high-impact visuals. The studio set out to boost its Steam wishlist numbers by rallying creators to react to the official trailer live, spark excitement in real time, and direct viewers straight to the game’s page.

With the developers working hard to build this ambitious game they had not found the time to carry out sufficient marketing and as such the game had slipped under the radar of many people. We had to get influencers to engage with Mortal Online 2, get people to talk about Mortal Online 2, and get enough users on the servers so that Star Vault can successfully carry out their stress test. We prepared a press release to announce the stress test and contact influencers to see if they were interested in testing and early access reviewing the game.

Everholm, a cozy exploration RPG from Chonky Loaf and published by indie.io and Levelup Games, was preparing for its big debut. With only two weeks before launch, indie.io partnered with The Game Marketer to ensure Everholm reached the right audience. The goal was clear: build visibility, inspire wishlists, and create momentum for launch day. The timeline was tight, the competition heavy, but the vision for a community-led push was unwavering.

The Game Marketer assisted BKOM Studios, a prominent player in the industry has recently released their latest title – Madzik. This collaboration saw The Game Marketer providing full release support including creative, social, advertising and community engagement.

Our challenge is to target the specific gaming niche audience of PC desktop simulation players. All new localised creatives were required. No local platforms set-up or governmental approval for marketing. Our goal is to raise awareness of the brand in China and drive sales through the WeGame platform. Our approach was we built a digital acquisition strategy, targeting specific sites, categories, and audience profiles, as well as helping produce all localised creatives. Worked with Chinese authorities to get their business and all creatives approved. Assessed all current landing page content in China and gave recommendations for changes.

Strategising, crafting, and executing the storefront before players even entered it. The Game Marketer handled everything marketing-related, just not stocking the shelves with corn beef and cereal.

Hired 2 Die, developed by Brazilian indie studio Electric Monkeys, is a 1–4 player co-op survival horror game where players take on unsettling, everyday jobs under the threat of supernatural beings known as Distortions. Using CCTV, motion sensors, alarms, and voice chat, survival depends on coordination and timing. To help the game stand out in a crowded horror market, The Game Marketer launched a one-month campaign designed to boost brand awareness and encourage organic player-driven content, focusing on Twitch-first creators in the horror space.

The Game Marketer partnered with GameBoost to promote their latest addition to their offering – game keys. Their competitors had mastered the social landscape and was harnessing the networks for social proof. Gameboost needed to increase their audience and amplify success in this area.

The Game Marketer collaborated with Voya Games to develop various creative assets for use in paid media efforts promoting their mobile game – Craft Builder Idle. This game had already shown great audience growth in primary markets, however, Voya wanted to further push their return through Craft World dev Voya Games raises $5 million - BlockchainGamerBizadvertising.

Danish studio Flashbulb Games had already found success with its quirky heist game, Rubber Bandits, but it craved a bigger slice of the lucrative Chinese market. That’s where The Game Marketer stepped in. Through a potent combination of paid and organic influencer marketing, we worked across various platforms such as BiliBili, Douyin, and Kuaishou to garner exceptional results.

Step into the vibrant world of mobile gaming with TapNation — the leading French mobile games publisher, developer, and all-round tech innovators! We are proud to be part of the dynamic force behind the firm’s overarching brand strategy, PR, and content writing.

The Game Marketer assisted the Polish studio – Klabater, on their title Orbit Industries. Core to our efforts were Influencer Marketing, Press Management, and General Strategy. Our Influencer and Press frameworks alongside a technically outstanding game encouraged incredible sentiment across focus areas and measurable increases in player volume.

Moon Mystery is a first-person sci-fi adventure from Cosmoscouts, published by indie.io. With just two weeks to launch, the team needed a fast, creator-led push in the U.S. to build visibility, boost Steam wishlists, and ignite player engagement through FPS and adventure-focused content on Twitch and YouTube.

Our challenge was press and influencer support services with the end goal of getting review copies into journalists’ hands and encouraging pick-up in the influencer community after a bumpy development road and delays to the final release date. Our goal was to manage TAAC’s PR activities in the run-up to and including launch day by convincing media outlets to review the game so it could achieve a Metascore and increase general exposure and awareness through streaming channels. Our approach was to provide copywriting support, conduct a press release campaign, and conduct review key outreach.

The challenge was to refresh the design and feel of the Domain website. That meant looking into user experience (UX) for its sign-up journey, and then establishing a strategy to bring in a wider audience. Our approach? To run a paid media campaign on various social media platforms, manage and update company socials, carry out influencer outreach to raise awareness among content creators and maximise converge, and finally collaborate with esports teams.

We were tasked with showcasing the value of an unfinished title and rallying teams, personalities, and sponsors in record time. The goal: launch a global tournament featuring 16 professional Esports teams. To make it happen, we secured top players and sponsors, boosting coverage and awareness in collaboration with the Icelandic Esports Association and Ministry of Commerce. Our role included outreach, research, web content creation, and full social media support—ensuring the event aligned with national esports policy goals and had the visibility it deserved.

As part of our multi-game partnership with Polish studio – Klabater, We were provided with the task of promoting Best Month Ever! An extremely niche, point and click adventure game with a sensitive storyline. Through a combination of marketing activities, The Game Marketer was able to achieve exceptional results in key demographics which surpassed the expectation of the developer.

CHALLENGE Produce various creative content for Falls 3D that will improve the game’s digital footprint, generate awareness and interest about Falls 3D without the use of paid media initiatives. GOAL Create Falls 3D’s visual identity through creative assets like trailers and social media content, then promote said content to get people downloading the app despite the heavily contested and congested casual mobile games market. APPROACH Perform a creative audit of Fall 3D’s and build a content production and marketing plan that generates awareness through social media management and global press outreach.

We worked with Zordix Publishing on its title The Lightbringer: a poetic action platformer inspired by old-school adventure games in the vein of Zelda. Zordix tasked us with building awareness and a conversion funnel to drive users to The Lightbringer Steam and Nintendo store pages within a heavily contested 3D platformer and action-adventure market. The awareness that the game received as a whole from social media posting and paid media campaigns raised its overall profile significantly: making this campaign a huge success.

CHALLENGE The challenge was to raise awareness for Cricket Manager Pro 2022 from the ground up and build a platform for the game to have a successful test launch. GOAL The goal was to raise awareness for the game from both a press and player base perspective. The initial key landmark was the test launch for the game in South Africa. APPROACH The Game Marketer highlighted key areas to work on for this task, namely, community building and management, paid media strategy, PR strategy and social media strategy.

The Game Marketer assisted Saudi studio Kreationware in launching its debut title, strategic deck-building RPG, Desert Revenant. The purpose of this collaboration was to draw attention and advocacy to Desert Revenant and create a flurry of eager anticipation within press and Influencer networks. This collaboration wasn't just about launch day success, but also building a foundation for a thriving community by establishing a strong presence and fostering genuine engagement across all aspects of marketing.

The Game Marketer assisted English publisher – Coatsink; with a variety of published titles including – Get Packed: Couch Chaos. Providing this team with a full suite of marketing services. Being a piece of a longer-term publishing schedule, The Game Marketer focused on this title with a defined strategy of Awareness, Launch, and Post Launch activities. This process unfolded over several months in conjunction with other releases at the same time.

American studio Siphon Shock and The Game Marketer joined forces to unleash fantasy idle game HyperLeague Heroes onto Steam. We provided a full scale marketing service, which included a go-to-market strategy that helped ignite HyperLeague Heroes success on the Steam charts and develop a community.

The main challenge was promoting a game in a busy market. Since it isn't a new release, we can't use an exciting launch as its marketing angle. With staggered release dates for the game on different consoles, an astute marketing strategy to maintain interest in the game across all platforms is required. GOAL Create awareness of Papa’s Quiz with the press, influencers and the wider gaming community. Also, to oversee the successful launch of Papa’s Quiz on various platforms. APPROACH Create a marketing plan that focuses on social media management, establishing relationships with influencers and conducting influencer outreach and also running paid media campaigns.

The Game Marketer aided American studio Fenix Fire with its debut title Osiris: New Dawn, an epic sci-fi exploration and crafting game which had already garnered a sizable player base from its years in Early Access. The Game Marketer consulted across various key beats, such as PR, sentiment management and trailer production to prepare for the full Osiris: New Dawn launch.

The Game Marketer assisted Dutch studio – Team Wood, with Press and Influencer marketing for their mobile sensation – Super Auto Pets. With a core goal of increasing sentiment in the market, our efforts saw key creators and publications offer their feedback on the title leading to new reviews and players as such.

The Game Marketer assisted the team behind crypto sensation – Earth 2, a unique application/game hybrid which allows users to purchase various plots of digital land on a 3D representation of the world. The project had sustained some detrimental press coverage which was very quickly destroying its reputation. The Game Marketer used its expertise to conduct a successful strategy that mitigated this damage and replaced it with a positive message instead.

The Game Marketer joined forces with American studio GoodKarma for the release of its fantasy roguelike Knights of the Ether — one of the first-ever Web3 deck-building NFT games. This collaboration focused on several key areas including influencer marketing, PR, social media management, community building and copywriting — all centralised around our in-house developed marketing strategy.

The Game Marketer assisted American indie games studio Odyssey Entertainment in launching its debut title, Transmogrify: a surreal 2D platformer with a portal-style puzzler packing a hefty dose of retro games influence. This collaboration saw The Game Marketer take ownership of a multifaceted marketing plan covering the launch of Transmogrify.

Blight Night, a horror retro game from Famous Games, was preparing for release with the ambition to capture the attention of both horror fans and retro gaming enthusiasts. With that in mind, The Game Marketer designed an influencer-led campaign that focused on genuine connections with communities already passionate about these genres. The effort leaned into organic creator partnerships, encouraging authentic gameplay experiences to ripple across streaming platforms and social channels.

The Game Marketer joined forces with Pyro Entertainment for the English-language release of its dungeon-crawling action RPG "Abyss". This project included full localisation and culturalization support for all in-game text including story beats, item descriptions and game mechanics. In addition, we employed a dedicated paid media acquisition strategy that included end-to-end marketing and monetization support and consultation. Our dedicated ASO campaign allowed Abyss to reach the Top 10 rankings in several strategic short-tail keywords over a 6-month campaign.

The Game Marketer assisted Dutch studio – BetaDwarf, with marketing their debut title ‘Project F4E’. As part of this collaboration, The Game Marketer focused on Advertising and Content Production. We utilised key visuals to ideate and produce assets to be utilised across advertising channels, whilst managing a consistent advertising campaign across several key channels.

The challenge was to involve as many people as possible in The Hibernian Summer Games and raise significant funds for SickKids during its two-week run in the summer of 2021. The goal was to attract influencers and run impactful social campaigns to promote the event and maximize donations. To achieve this, The Game Marketer focused on three key angles—streamer acquisition, paid media campaigns, and a targeted press campaign—to drive participation and fundraising.

The challenge was to increase general awareness of PlayCrowd, boost overall downloads, and grow the number of weekly app installs. The goal focused on driving downloads while improving retention and reducing churn, as well as optimizing cost-per-install (CPI) for paid ads and leveraging influencer marketing to generate content around the game. To achieve this, the approach centered on two main pillars—paid ad campaigns and influencer partnerships—supported by a detailed marketing strategy and timeline to map out and execute the overall campaign.

Operating 24/7, RETO MOTO was collecting vast amounts of data but had few opportunities to analyze it beyond operational needs, resulting in high lapse and churn rates and relatively low in-game monetization. The objective was to identify and consolidate all relevant data, generate actionable marketing insights, and define a comprehensive digital transformation strategy that would include recommendations for creating greater player value through targeted communications and proactive monetization opportunities. To achieve this, a full digital audit was conducted to assess RETO MOTO’s level of digital maturity and develop a tailored digital transformation strategy with clear, actionable recommendations.

Our challenge was to plan, build, and execute a marketing strategy while the game is in early release with the aim of increasing awareness. Our goal was to build and increase awareness of the game with press, influencers and a wider gaming audience, in order to promote their early access ahead of a future launch, and our approach was to carry out data analysis around RoboSquare and the target audience, build relationships with streamers and content creators in order to create engaging content and run paid media campaigns to drive awareness.

Our challenge was with the game in closed beta, The Game Marketer was tasked with overseeing a campaign to raise awareness of the game and ensure that enough players joined the servers and participated in their beta test weekend. The goal is to successfully get players playing Super Squad over their beta test weekend and to get content creators streaming and making videos about the game to maximise coverage. Our approach was to run paid media campaigns on various social media platforms, manage and update company social media, carry out influencer outreach to raise awareness of the game among content creators and maximise coverage and collaborate with esports teams in paid campaigns.

Mortal Online II had ambition from the very beginning: a massive sandbox MMORPG built around player freedom, danger, and community-driven stories. But while the developers focused on building and refining the game, marketing naturally took a back seat. With an upcoming stress test approaching, the challenge became clear: get players talking, bring influencers into the world of Mortal Online II, and fill the servers with enough activity to truly put the game to the test.