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What is a Content Calendar and Why do you need one for your Video Game?

23/11/2022 Written by The Game Marketer

A content calendar is a tool that video game developers and marketers use to plan, create, and publish video game content. This can include anything from social media posts and blog articles to video trailers and gameplay footage. By mapping out this content in advance, video game studios can ensure that their marketing efforts are aligned with their overall release schedule. Additionally, a content calendar can help video game marketers track the performance of their video game content. By analysing metrics such as click-through rates and social media engagement, video game marketers can adjust their strategy to maximise the impact of their video game content. In short, a content calendar is an essential tool for any video game studio that wants to effectively market its games.

How to plan and schedule your content

How to plan and schedule your content

As a gamer, you know that social networks are essential for connecting with other players. Social networks are also a powerful tool for marketing your video game content. By carefully planning and scheduling your content, you can make sure that your gamers are always aware of your latest releases and updates.

The first step is to identify which social networks your gamers are using. There's no point in creating content for a network that nobody is using. Once you've identified the right networks, it's time to start creating some engaging content. Try to mix things up and post different types of content on different days. For example, you could post screenshots on Mondays, videos on Wednesdays, and news updates on Fridays.

It's also important to be consistent with your posting schedule. If you only post sporadically, gamers will quickly lose interest. Instead, try to post new content every day or two. And finally, don't forget to promote your content! Make sure to share your posts on other social networks and gamer forums to get maximum exposure. By following these tips, you can ensure that your video game content gets the attention it deserves.

Tips for staying organised and on track

Video game marketing is a process that video game developers use to generate interest in their games. It typically involves creating trailers, gameplay videos, and other forms of content that will appeal to gamers. However, video game marketing can also be used to generate interest in other aspects of the gaming industry, such as content creation or video game streaming. Here are some tips for staying organised and on track when marketing video games:

1. Define your goals. What do you want to achieve with your video game marketing campaign? Do you want to increase brand awareness, generate sales, or something else entirely? Once you know what you want to accomplish, you can make a plan of action that will help you achieve those goals.

2. Know your audience. Not every gamer is the same, so it's important to tailor your video game marketing efforts to appeal to the players that are most likely to be interested in your game. If you're not sure who your target audience is, consider conducting market research to get a better understanding of who would be most likely to purchase or play your game.

3. Create high-quality content. Whether you're creating a trailer, gameplay video, or piece of written content, it's important to make sure that it's well-made and engaging. Poorly made or boring content will damage your video game marketing campaign more than it will help it.

4. Promote your content effectively. Once you've created great video game marketing content, you need to make sure that people actually see it! There are a variety of ways to promote your content online, such as social media marketing, paid advertising, and email marketing. Choose the promotion methods that are most likely to reach your target audience and get them interested in checking out your content.

5. Measure your results. With any video game marketing campaign, it's important to track your progress and measure the results that you're getting. This will help you determine whether or not your campaign is successful and adjust your strategy accordingly if needed. There are a variety of tools that you can use to track key metrics like reach, engagement, and conversions.

Tools and resources to help you to create successful content calendar

Tools and resources to help you succeed

  • Any video game marketing campaign worth its salt needs to be built around a well-crafted content calendar. But you need to organise your various pieces of content, determine when and how they will be promoted, and track your results over time. To get started, you'll need to gather the following tools:

  • A list of all the content you plan to create. This could include video trailers, written previews, screenshots, and so on. This could be held in something as simple as excel or google sheets.

  • A schedule for when each piece of content will be created and published. This should take into account any deadlines you may have, such as for industry award shows or major gaming conventions. Again, excel is great for this but you may also want to have a social media scheduling tool that can automate posting for you as well.

  • A budget for any paid promotion you plan to do. This could include paid ads on social media or video platforms, or hiring influencers to promote your game.

  • A way to track your results. This could be as simple as setting up some manual reporting, adding Google Analytics tracking code on your game's website or Steam UTM parameters to your links. There are also plenty of online tools to help you track performance across multiple social networks to help you understand the engagement you are getting

With these tools in hand, you're ready to start creating your video game marketing content calendar.

Examples of successful content calendars

Examples of successful content calendars

A successful content calendar provides an overview of the content that will be published on a given platform and can be used to schedule and track the publication of content. There are a number of different formats that can be used for content calendars, but they all share certain key features.

  • First, a successful content calendar must be able to accommodate a variety of content types, including text, images, video, and audio.

  • Second, it should be easy to use and navigate, with clear deadlines and instructions for each piece of content.

  • Third, a successful content calendar should be flexible enough to allow for last-minute changes and unexpected challenges.

By following these guidelines, you can ensure that your content calendar is an effective tool for managing your platform's content.

Final thoughts

As the video game industry continues to grow, so does the need for effective video game marketing. In a crowded marketplace, it can be difficult to make your game stand out from the rest. However, by taking the time to understand your target audience and craft a well-executed marketing campaign, you can increase your chances of success. With a little effort, you can ensure that your game reaches the right people and generates the buzz that you need to propel it to the top of the charts.

A content calendar is a necessity if you want to be successful in using your creative assets to engage players. By following the tips and tricks laid out in this blog post, you will be well on your way to creating and maintaining a top-notch content calendar that will help keep you organised and on track. And if you need a little extra help, don't hesitate to reach out - we're always happy to lend a hand.