Quick! Did you have something posted today? Or prepped something for this week? No plan? Well, always refer to your content calendar when in doubt!
Oh... you don’t have one? Not to worry, friend! We got you covered.
What is a Content Calendar?
A content calendar is a marketing document that many video game companies and marketing agencies use to plan and keep track of their content for the year. This can be a monthly calendar or a yearly one, whichever is preferred. Content can be social media posts, trailer releases, blog posts, and more. By mapping out content in advance, you can ensure that your marketing efforts are aligned with your marketing campaign’s schedule. You can also use a content calendar to keep track of your metrics and performance, adjusting when needed.
It is essential to have a content calendar to be able to effectively market your games.
How To Plan And Schedule Your Content
Social networks are powerful platforms for marketing. And if you are also a gamer, then you’d know that it is an essential tool when it comes to connecting with others.
That’s why the first step in planning your content calendar is to identify which networks your target market uses. Once you identify your audience, creating content for those networks is your logical next step.
It’s best to mix things up. For example, you can post screenshots today, a video tomorrow, and maybe a developer's blog next week.
Remember that it is important to be consistent with your posting schedule. Being sporadic will quickly lose the interest of potential players, and at the same time, posting every hour will become annoying. You want your audience to keep their notifs turned on, now, if you spam content, they may just shut it off. Let’s avoid that.
Tips For Staying Organised And On Track
With the multitude of activities and posts you might need to put up, a well-crafted content calendar will help you keep track of your results and stay organised. It will also help determine when and how they will be promoted. Here are some tips for staying organised and on track:
- Define your goals
- Know your audience
- Create high-quality content
- Promote your content effectively
- Measure your results
Suggested Tools And Resources To Help You Succeed
- Microsoft Excel or Google Sheets have a number of uses. In this instance, you can create a list of all the content you plan to create like videos, screenshots, trailers, etc. They could also be used to help schedule when each piece of content will be created and published.
- There are a number of social media scheduling tools out there, so pick the one which you’ll be most comfortable with.
- Notebooks or online budget trackers to help keep watch of your spending, whether it’s for paid ads or hiring content creators.
- You can use Google Analytics or other online programs you are comfortable with to help keep track of your performance across multiple social networks.
What Makes a Good Content Calendar
There are a number of different formats that content calendars use, but the successful ones all share certain key features:
- A content calendar must be able to accommodate a variety of content types, including text, images, videos, and audio.
- A content calendar should be easy to use and navigate, with a clear schedule, deadlines, and instructions for each piece of content.
- A content calendar should be flexible enough to allow for last-minute and unexpected changes.
In Short…
In a crowded industry, it can be difficult to stand out from so many great games. That’s why the need for effective video game marketing and a good content calendar continues to grow. But if you take your time to understand your target audience and are able to craft a well-executed marketing campaign, your chance of success increases tenfold.
By following our tips in this blog post, you’re already on your way to creating a well-organised content calendar. And if you need a little help, we’re always happy to lend a hand.
