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The Benefits of Influencer Marketing for Video Games

10/03/2023 Written by The Game Marketer

In recent years, influencer marketing has become an increasingly popular marketing strategy for video games. Influencers, who are individuals with a large following on social media, can help video game developers and publishers reach new audiences and increase sales. In this blog post, we will explore the benefits of influencer marketing for video games in detail.

Know your target audience

1. Reaching New Audiences

One of the primary benefits of influencer marketing for video games is the ability to reach new audiences. Influencers have a dedicated following who trust their opinions and recommendations. When an influencer promotes a video game to their followers, it can result in increased exposure and awareness for the game.

Moreover, influencers often have a specific niche or interest that they cater to. By partnering with influencers who appeal to the target audience of a particular video game, developers can reach a new set of consumers who may not have been aware of the game otherwise. For example, when we worked for our client Mortal Online 2 to get a new base for their MMORPG game, we targeted various social platforms through which we got a new set of audience.

Build Hype Before Launch

2. Generating Positive Word-of-Mouth

Influencer marketing is also an effective way to generate positive word-of-mouth for video games. When an influencer recommends a video game to their followers, it can create a sense of authenticity and credibility around the game. Consumers are more likely to trust the opinions of influencers they follow rather than traditional advertising.

Additionally, influencers can create engaging content such as gameplay videos and reviews that showcase the game's features and mechanics. This type of content can be shared on social media platforms, resulting in increased exposure and positive word-of-mouth.

Leverage influencer marketing

3. Driving Sales

Influencer marketing can also drive sales for video games. When an influencer promotes a video game to their followers, it can create a sense of urgency to purchase the game. Consumers may be more likely to purchase a video game if they see an influencer they trust enjoying and recommending it.

Moreover, influencers can offer unique promotional codes or discounts to their followers, which can incentivise them to make a purchase. These promotional codes can also track the effectiveness of the influencer marketing campaign and help developers understand the return on investment (ROI) of their marketing efforts.

Engage Your Community

4. Cost-Effective Marketing

Compared to traditional advertising methods, influencer marketing can be a cost-effective marketing strategy for video games. While the cost of partnering with influencers varies depending on the influencer's reach and engagement, it is often more affordable than other forms of advertising such as television or radio ads.

Moreover, influencer marketing campaigns can be tailored to specific budgets and objectives. Developers can work with influencers who have a smaller following but a higher engagement rate to create a more targeted and cost-effective campaign.

With our client Best Month Ever we got a very positive turn-around in a short amount of time with a successful organic generation of headlines and reviews.

Monitor Your Metrics

5. Long-Term Benefits

Finally, influencer marketing can provide long-term benefits for video games. Influencers often have a long-term relationship with their followers, which can result in continued exposure and promotion of the video game. Moreover, the content created by influencers can be repurposed and shared on other marketing channels, resulting in increased exposure and reach.

Additionally, by working with influencers, developers can gain valuable insights into the needs and preferences of their target audience. This information can be used to improve future marketing campaigns and the overall development of video games. For example, with Earth 2

Final thoughts

According to our data and expertise Influencer Marketing is a great way to set your foot into new markets and geo’s. It gives your game a great exposure and is a two-way communication stream where both the developers and the audiences profit from. Influencer marketing can be an effective marketing strategy for video games. By reaching new audiences, generating positive word-of-mouth, driving sales, being cost-effective, and providing long-term benefits, influencer marketing can help video game developers and publishers increase their brand awareness and sales.