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INSIGHT/
The Power of Video Game Influencers
18/04/2023 Written by The Game Marketer
The video game industry has grown significantly over the years. According to Statista, the global video game market is expected to reach a value of over 200 billion U.S. dollars by 2023. As the industry continues to grow, so does the influence of video game influencers.
Video game influencers are individuals who create content related to video games on social media platforms like YouTube, Twitch, and TikTok. They have a significant impact on the gaming industry, and their influence has grown over the years. Here are some reasons why video game influencers are powerful:
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1. They have a massive following
Video game influencers have a significant following on their social media platforms. For example, PewDiePie, a popular YouTube video game influencer, has over 110 million subscribers. This following gives them the power to reach a broad audience with their content.
2. They can promote games
Video game influencers can promote games to their followers. When they play a game, their followers watch them and are likely to be influenced by their opinions. This can lead to increased sales for the game.
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3. They can influence game developers
Video game influencers can influence game developers to make changes to their games. For example, if an influencer points out a flaw in a game, the game developer may take note and make changes to fix the issue.
4. They can create hype around upcoming games
Video game influencers can create hype around upcoming games by playing early versions of the game and sharing their experiences with their followers. This can generate excitement and anticipation for the game's release.
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5. They can provide valuable feedback to game developers
Video game influencers can provide valuable feedback to game developers. As they play games, they can give feedback on what works well and what doesn't. This feedback can be used by game developers to improve their games.
In conclusion, video game influencers have a lot of power in the gaming industry. They have a massive following, can promote games, influence game developers, create hype around upcoming games, and provide valuable feedback to game developers. As the gaming industry continues to grow, the influence of video game influencers is likely to grow as well.
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