Mortal Online II Stress Test
5M
Impressions
150K
Clicks
60%
Download Increase
For paid media, engaging yet informative ads were key to maximising ROI. We ran social campaigns with video creatives that highlighted the game and stress test, driving sign-ups directly to the Mortal Online 2 Steam page. These campaigns generated hundreds of thousands of impressions and clicks, ensuring the event’s success. On the press side, we combined free coverage with paid placements to boost awareness. A press release reached both top-tier and MMO outlets, with organic pick-ups from sites like WorthPlaying and WePC. Paid site takeovers and content on MassivelyOP, MMOs.com, MMORPG.com, and PC Gamer further amplified visibility and sign-ups, proving highly valuable to the campaign.
Our influencer marketing approach focused on awareness and targeting MMORPG, sandbox, and fantasy audiences. We reached out to hundreds of creators, securing YouTube and Twitch coverage across reviews, first looks, live streams, and in-depth breakdowns. Over 100 tracked YouTube videos went live during the two-week stress test, while Twitch content generated more than 100,000 watch hours, with major accounts bringing the game to huge audiences. On social media, we kept the community engaged through interactive posts, giveaways, and quick responses to influencer content. We spotlighted key stress test events—like official Twitch streams and a large-scale battle—which drove strong participation and visibility. This mix of influencer and social strategy boosted awareness, created standout content, and drove thousands of sign-ups.
Bringing together the 4 main aspects of our strategy, The Game Marketer was able to ensure that Star Vault got thousands of sign-ups to join the Mortal Online 2 stress test, giving the developers the opportunity to harvest key data that will allow them to fully prepare the game for full release in January 2022. The coverage that the game received as a whole from press and influencers raised awareness of the game and put the title on the radar of many people, making this campaign a huge success both for the technical development of the game and from a pure marketing perspective.
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