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I’m The Doctor!
The Game Marketer teamed up with British studio Reality+ to soft-launch "Doctor Who: Worlds Apart" (an official game based on beloved BBC IP Doctor Who) in the Philippines and India, crafting bespoke creative and advertising strategies that soared past key KPIs.
We leveraged our deep understanding of Asian markets to ensure that our Doctor Who: Worlds Apart campaigns truly captivated these particular audiences — no sonic screwdrivers needed!
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Marketing Strategy
With pinpoint precision, The Game Marketer mapped out the perfect launch regions for this prestigious franchise, tailoring a marketing timeline that seamlessly harmonised with Reality+’s schedule.
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Creative Development
The Game Marketer's design squad tackled strict franchise rules, conjuring creative batches that sizzled within bounds. Our creative team’s assets bought fresh new ideas, while still staying true to brand guidelines.
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Paid Advertising
The Game Marketer implemented campaigns across the major ad networks with a primary call-to-action of converting to download during soft launch. All campaigns were closely monitored to ensure that CPI’s and CTR’s were below target and therefore, exceeding expectations.
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"TGM has been a critical part of getting our game to market. Their paid media expertise allowed us to identify the right markets for a soft launch, and their step-by-step work with our data team on building our analytics framework let us effectively test our journey and our soft launch marketing strategy. And their creative output let us translate the best of our game content to eyes around the world. Thank you!"
Tony Pearce - Co-Founder / CEO
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