Video Games Media Planning and User Acquisition
We can help you create and manage a full video game launch media plan from objective setting and budget allocation, through geography, markets and media mix to execution and optimization. We have global experience taking video games to market even in difficult to reach countries such as China. We can craft the most cost-effective video games media plan for your budget and ensure advertising and community messaging is reaching only the niche genre groups you care about. Let us turn your launch into a hype machine that builds community excitement and pushes pre-orders and add to wish lists.
- Full Budget Planning
- Complex Multi-Channel Campaign Management
- Insight, Analysis and Campaign Attribution
Programmatic & Direct Buy for Video Games
Our high impact programmatic campaigns are designed to cut through the advertising noise of the internet and target only the players you want. Using our player based, data driven methodology and with access to multiple DSP platforms that cover up to 95% of the addressable global audience, we are able to serve engaging and relevant content to prospective players wherever they may be. Utilizing rich first and third-party data we can tap into niche gaming genres and interests and combine with a truly omnichannel approach across mobile, desktop, walled gardens and specialist platforms and even out of home. In addition, we can craft campaigns via our direct relationships with major video games media sites for takeovers, advertorials and more.
- Global Reach including China
- Gaming Specific Niche Targeting
- AI Combined with Human Insight
- Comprehensive Optimization
Paid Social Video Game Advertising
Reach players through targeted advertising on social media such as Facebook, Instagram, Twitch, TikTok, Reddit, Twitter and WeChat. Boost your organic reach and use the rich data available on these platforms to target players and lookalike audiences. Leverage the power of social media networks to amplify your content, drive engagement and boost player acquisition. We can create paid social strategies to support your media plan, manage and optimize campaigns and build measurement frameworks focused on commercial success.
- Campaign Setup, Execution, Reporting and Optimization
- Global Reach including China
- Comprehensive Targeting
Paid Search Video Game Marketing
Search still plays a key role in almost every video games marketing journey with most of us turning to Google to find out more information or just for inspiration for our next game. Paid search continues to be one of the most cost-effective and important tools for acquiring users and directing players to take action. Tap into the power of search intent to make sure your game is being seen by players and found on app stores.
- Experience across Global Markets with Google Ads, Bing, and Baidu.
- PPC Account Setup, Expansion, and Optimisation.
- Keyword Creation and Analysis
- Paid Search Account Auditing.
- Conversion and Analytics Tracking
Apple Search Ads (ASA) for Games
Apple Search Ads allows you to promote iOS apps in App Store search results on iPhone or iPad. With 65% of all downloads coming from Search, it's an area you can’t afford to ignore in your mobile marketing. ASA allows you to get more share of voice, defend your brand, be part of trending terms and ensure your game is as visible as possible.
- Global Visibility in App Store Search
- High Conversion Rates
- Target Highly Qualified Players
- Target Competitor Terms and Defend Your Brand
Cross Device Tracking for Video Games
Video gamers by their nature inhabit many different platforms and networks. This can make tracking a real issue, especially if players utilize walled gardens or hop from PC to mobile to console. However, using our cutting-edge platforms and tracking solution providers, we can match multiple devices and channels to an individual and onto a final player ID. In this way we can craft holistic digital marketing campaigns that engage with players as individuals across any environment.
- Measure Your Marketing Performance
- Understand Player Behavior
- Track Across Black Boxes and Walled Gardens
Data Driven Targeting for Video Games
Put your data to work by combining it with our rich third-party sources to target with potentially infinite data combinations. Find the audience pools that work for you to deliver players at a cost-effective rate. Target players based on real intent and behaviour not just location.
- Target Only the Players You Want
- Utilise Our Data Partners to Find Niche Audiences
- Build Lookalike Audiences
Digital Creative for Game Marketing
The creative you use to introduce your game is just as important as where those messages are placed. With so much visual noise on the internet you need content that conveys your message quickly and accurately while showcasing your brand vision. The Game Marketer can create engaging marketing copy and creatives that are optimised for click through.
- Video, Display and Copy
- High Quality Creative for All Uses
- Ready Optimized to Convert
- Ongoing Optimisation and Testing