Player Communications

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Acquiring a new player is anywhere from 5 to 25 times more expensive than retaining an existing one. Re-engage your players, reduce churn and increase ARPU with expertly crafted player communications and campaigns.

Digital Audits at CommerceCentric

Email & CRM Strategy

Still one of the best channels outside of game for nurturing player engagement and converting sales, our team are experts in all the major ESP platforms, and we know how to create and run successful email campaigns, from automated to hyper-personalised. We can help you build multi audience communication strategies that link CRM and game data, create triggers, and help manage churn. We can also help build attribution into your email marketing to quantify positive impacts on player retention and monetisation.

We can also help with:

  • CRM Data Clean-up
  • Automation and Trigger Building
  • Lifecycle Messaging and Player Re-Activation
  • Advanced Segmentation
  • Content Optimisation and Delivery Improvement
Digital Marketing Strategy at CommerceCentric

Social Community Management

Engage your players in relevant and meaningful ways that fit their local market. From acquisition and onboarding, to engagement, retention, and support. We can build and provide comprehensive community management that empowers players and drives real results. We can advise on the ever-changing social media landscape, emerging platforms and local market differences while creating social media strategies that integrate seamlessly into your wider marketing activities.

  • Social Media Audits
  • Full Social Media Creative and Copy Service
  • Paid Social Campaigns
  • New Market Entry e.g. China
  • Streamer, KOL and Influencer Marketing
  • Twitch, Discord, Facebook, Twitter, Reddit, YouTube, WeChat, Zalo, LinkedIn and more.
Outsourcing Strategy at CommerceCentric

Player Engagement Mapping

Understanding all the player touchpoints outside of your game is increasingly important as brands vie for screen time and distractions impact retention and monetisation. We can help you better serve your players by mapping their marketing journeys both direct and indirect, to build communications strategies that improve player value, retention, and churn. Once player touchpoints are better understood you are then able to focus your social, community and content efforts on the areas that players actually care about, saving you time, money and team output. Our process also helps highlight gaps in communication strategy that can be so crucial in player onboarding and day one retention.

  • Map Your Player Journeys Outside of Game.
  • Improve Your Content Planning Efficiency
  • Highlight Content and Onboarding Deficiencies
Ecommerce Strategy at CommerceCentric

Case Study: Email Marketing Attribution

Find out how we helped Heroes & Generals restructure their entire CRM strategy, drastically improve their open rates and monetization, reduce unsubscribes and build an email attribution model.

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Video Games Marketing Solutions

We offer a full suite of video games marketing services and digital consultancy that will improve your capabilities, take you to new markets and engage and acquire players.

Digital Marketing at CommerceCentric

Video Game Analytics, Tracking & Attribution

Find out the true value of your user acquisition efforts with analytics and attribution.

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Analytics & data at CommerceCentric

Video Games Digital Marketing

The Game Marketer can create a comprehensive user acquisition strategy across search, social and programmatic for both mobile and PC, that targets the right players for your game.

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Ecommerce Services at CommerceCentric

China Video Games Marketing

Tap into the worlds biggest gaming market with our comprehensive China Video Games Marketing service. From paid media and social to approvals, entity and localisation.

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Interested in a free consultation?

or call: +44 (0) 330 043 0038 and let's brainstorm.

Contact Us

How can we help?

Call us anytime, email or send a message using the form located below.

United Kingdom

9 Greyfriars Road
Reading RG1 1NU
United Kingdom
+44 (0) 330 043 0038 info@thegamemarketer.com

Germany

Dirschauer Str. 10
10245 Berlin
Germany

de@thegamemarketer.com

Taiwan

1F, No. 170, Sec.3, Nanjing E. Rd, Zhongxian Dist., Taipei City, 10488 Taiwan

tw@thegamemarketer.com