Increase Value of Creator Content
Make your influencer marketing and paid media work together holistically and increase your overall reach and reduce cost per acquisition. In addition, immediately assign performance metrics to quantify value.
We can take Influencer created assets and create engaging new stories for players that drive to trackable outcomes. Paid Media can utilise the rich data and engaging content to create credible ads that amplify influencer reach and drive real player actions. This double utilization of content improves your cost efficiency, generates new advertising creative and provides real ROI.
- Increase the Effectiveness and Reach of Creator Campaigns
- Increases Value of Creator Content by Utilising as a Media Asset
- Improve Campaign Versatility
Influencer Tracking and Measurement
Influencer marketing previously has been notoriously difficult to track, quantify and assign a true ROI to. The Game Marketer has developed a performance model for influencer and other social content as well as utilised the latest tracking technology to be able to accurately show which content and content creators are generating real results for your game. This turns your influencer activity into true performance driven campaigns that can be monitored, and their true impact assessed.
- Understand the Value of Twitch and YouTube Content
- Use Performance Measurement Frameworks
Amplify Reach and Value of Influencer Content
We can repurpose your content creator videos and increase their value by utilising them as media assets. Paid Media can utilise this rich and engaging content to create credible ads that amplify influencer reach and drive real player actions. This transforms influencer marketing into a full funnel tactic, increase your overall reach and reduces cost per acquisition.
- Ensure the relevant audiences find and interact with key influencer content
- Create New Digital Assets for Media
- Immediately Add Tracking and ROI