Google Analytics and Tag Manager
Ensure your marketing real estate such as brand sites, landing pages and stores are accurately measuring everything you need to know to better optimise your marketing and content. Our approach to analytics is always led from a commercial mindset to give you the insight you need to make good business decisions based on data you can trust. Our video game web analytics experts will build an approach to analytics that matches your strategic vision of where you need to be.
- Analytics Strategy
- Analytics Audits & Health Checks
- Ecommerce Tracking
- Advanced Analytics Set-up
- Tracking & Tag Management
Steam, Store & Console Attribution
Track your marketing to your own site or through 3rd party game store likes Steam, the Epic Games Store and GOG. Even track your marketing impact on in console purchases for Xbox, Playstation, and Nintendo and crossed published titles. Beyond initial sales we can also help you asses your marketing’s impact on installs, DLC purchases, and reactivation.
- Track Marketing Through Gaming Walled Gardens
- Assign Full Value to The Marketing Channels That Work
- Improve Marketing Efficiency and ROI
Influencer Tracking and Measurement
Influencer marketing previously has been notoriously difficult to track, quantify and assign a true ROI to. The Game Marketer has developed a performance model for influencer and other social content as well as utilised the latest tracking technology to be able to accurately show which content and content creators are generating real results for your game. This turns your influencer activity into true performance driven campaigns that can be monitored, and their true impact assessed.
- Understand the Value of Twitch and YouTube Content
- Use Performance Measurement Frameworks
LTV and Marketing Cost Modelling
LTV and CPA go hand-in-hand, and are both critical key performance indicators for running successful video games marketing campaigns. We ensure you see the bigger picture by helping you build commercial models and integrating your key commercial metrics in your campaigns. Depending on your goals we can build marketing methodologies and measurement frameworks that integrate all KPI’s from day one retention and ARPU to MAU’s and playtime.
- Run Campaigns to Strict LTV's
- Build Marketing Measurement Frameworks
- Fully Understand the True Cost of Marketing