Video Game Analytics, Tracking & Attribution

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Video games create huge amounts of data, it’s a key asset (or it should be). The challenges are finding it, sorting it, working out what's useful and what’s not, understanding it, then turning it into insights that inform your decision making and plans. Despite this marketing data, analytics and attribution can be a bit of an afterthought. We can help you build a fully transparent and measurable video games marketing model focussed on results.

Video Games Programmatic Advertising

Google Analytics and Tag Manager

Ensure your marketing real estate such as brand sites, landing pages and stores are accurately measuring everything you need to know to better optimise your marketing and content. Our approach to analytics is always led from a commercial mindset to give you the insight you need to make good business decisions based on data you can trust. Our video game web analytics experts will build an approach to analytics that matches your strategic vision of where you need to be.

  • Analytics Strategy
  • Analytics Audits & Health Checks
  • Ecommerce Tracking
  • Advanced Analytics Set-up
  • Tracking & Tag Management
Video Games Media Planning

Steam, Store & Console Attribution

Track your marketing to your own site or through 3rd party game store likes Steam, the Epic Games Store and GOG. Even track your marketing impact on in console purchases for Xbox, Playstation, and Nintendo and crossed published titles. Beyond initial sales we can also help you asses your marketing’s impact on installs, DLC purchases, and reactivation.

  • Track Marketing Through Gaming Walled Gardens
  • Assign Full Value to The Marketing Channels That Work
  • Improve Marketing Efficiency and ROI
Video Games Media Planning

Influencer Tracking and Measurement

Influencer marketing previously has been notoriously difficult to track, quantify and assign a true ROI to. The Game Marketer has developed a performance model for influencer and other social content as well as utilised the latest tracking technology to be able to accurately show which content and content creators are generating real results for your game. This turns your influencer activity into true performance driven campaigns that can be monitored, and their true impact assessed.

  • Understand the Value of Twitch and YouTube Content
  • Use Performance Measurement Frameworks
Video Games Paid Social

LTV and Marketing Cost Modelling

LTV and CPA go hand-in-hand, and are both critical key performance indicators for running successful video games marketing campaigns. We ensure you see the bigger picture by helping you build commercial models and integrating your key commercial metrics in your campaigns. Depending on your goals we can build marketing methodologies and measurement frameworks that integrate all KPI’s from day one retention and ARPU to MAU’s and playtime.

  • Run Campaigns to Strict LTV's
  • Build Marketing Measurement Frameworks
  • Fully Understand the True Cost of Marketing

Video Games Marketing Solutions

We offer a full suite of video games marketing services and digital consultancy that will improve your capabilities, take you to new markets and engage and acquire players.

Digital Marketing at CommerceCentric

Video Game Analytics, Tracking & Attribution

Find out the true value of your user acquisition efforts with analytics and attribution. Track through gaming walled gardens and social media.

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Ecommerce Services at CommerceCentric

China Video Games Marketing

Tap into the worlds biggest gaming market with our comprehensive China Video Games Marketing service. Covering paid media including programmatic and search, social platforms like WeChat and BiliBili and consultancy for approvals, entity and localisation.

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Analytics & data at CommerceCentric

Video Game Influencer Amplification

Turn your video game influencer and streamer activity into a full funnel tactic with real tracking and KPI's. Amplify your natural reach to engage more players.

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Interested in a free consultation?

or call: +44 (0) 330 043 0038 and let's brainstorm.

Contact Us

How can we help?

Call us anytime, email or send a message using the form located below.

United Kingdom

9 Greyfriars Road
Reading RG1 1NU
United Kingdom
+44 (0) 330 043 0038


Dirschauer Str. 10
10245 Berlin


1F, No. 170, Sec.3, Nanjing E. Rd, Zhongxian Dist., Taipei City, 10488 Taiwan