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Video Games Marketing

Digital acquisition and retention marketing for video games that works.

Contact us today and start acquiring new players.

Contact us

Video Games Marketing

Digital acquisition and retention marketing for video games that works.

Contact us today and start acquiring new players.

Contact us

The Game Marketer

The Game Marketer is a niche digital marketing agency focused entirely on the video games industry. Through our deep understanding of the field and technical expertise we can help you acquire and retain players in an ever more competitive market.

What We Do

Video Game Marketing Strategy
Game Marketing Strategy

We provide the breakthrough thinking that will take your digital marketing strategy to the next level.

  • Digital Audits
  • Launch, GTM Strategy & Goal Setting
  • Games as a Service
  • Marketing Transformation
  • User Acquisition, Retention and ARPU Optimization
  • Martech & Marketing Operations
Video Game UA and Digital Media Planning

With a focus on delivering against performance metrics and comfortable building models for lifetime value and attribution, we can deliver the right players at the right cost.

  • Full Media Planning and User Acquisition Strategy
  • Programmatic & Direct Buys
  • Paid Social
  • Paid Search
  • Cross Device Tracking
  • Data Driven Targeting
Video Games Media Planning
Influencer Amplification
Game Influencer Amplification

Transform your influencer marketing into a full funnel tactic.

  • Add Measurement and ROI to Campaigns
  • Increases Value of Creator Content
  • Increase Reach of Influencer Content
  • Drive Real Player Actions
  • Create New Digital Assets for Media
China Video Games Marketing

Tap into the worlds biggest gaming market without the need for a local entity. Target the right niche gaming segments at the right cost.

  • China Marketing Strategy & Market Research
  • Paid Media – Baidu, Programmatic, Social
  • Data Driven Targeting
  • Creative Localization
  • Social Media Management – WeChat etc.
  • Work with Chinese authorities for business and creative approvals.
China Video Games Marketing
Player Communications
Player Communications

Re-engage your players, reduce churn and increase ARPU with expertly crafted player communications.

  • Email & CRM Strategy
  • Social Community Management
  • Player Engagement Mapping
  • CRM Data Clean-up
  • Retention and ARPU Optimization
  • Automation and Trigger building
Game Analytics, Tracking & Attribution

Build a fully transparent and measurable digital marketing model.

  • LTV Modelling
  • Google Analytics & GTM
  • Steam & Social Attribution
  • Campaign tracking and Optimization.
Analytics, Tracking and Attribution

We're off to a great year

We’ve worked with some great video games businesses and built up a lot of practical expertise. Get to know us a bit better by taking a look at our case studies and insight articles.

Some Of Our People

What's the secret to our success? Our amazing team! We hire only the brightest and best minds who are specialists in their field and have gaming industry experience solving the same problems our clients face.

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Philip Driver

Strategy Director

A former CMO, with experience with Riot Games, Ubisoft, EA and more over the last 15 years. Philip holds an MBA from Warwick Business School where he specialised in measuring digital transformation.

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Michael Fox

Head of Delivery

Michael has over 15 years experience delivering projects for some of the worlds biggest gaming brands. He has helped many organisations realise their true potential and deliver player focussed solutions.

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Tanja Mullarkey

Google Analytics Specialist

A former Googler Tanja is an analytics expert and trainer. Responsible for countless analytics implementations and optimisation efforts she is also hugely knowlegable around the challenges businesses face in measuring success.

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Liz Cheng

Digital Media Planning

A creative expert with a digital mindset, Liz is a favourite of our clients. With a Masters in Marketing, she is adept at crafting both copy and creative content for complex media campaigns in multiple languages.

Our Experience

We work with a range of gaming clients from high growth start-ups to global brands, delivering digital media planning and marketing services that drive real player engagement and commercial results.

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Contact Us

How can we help?

Call us anytime, email or send a message using the form located below.

United Kingdom

9 Greyfriars Road
Reading RG1 1NU
United Kingdom
+44 (0) 20 3287 7172
info@commercecentric.com

Ireland

Mayflower House
Silver Lane, Co. Wexford Y35A564 Ireland
ie@commercecentric.com

Taiwan

1F, No. 170, Sec.3, Nanjing E. Rd,
Zhongxian Dist., Taipei City, 10488
Taiwan
tw@commercecentric.com