Gaming companies are part of a vast and vibrant multi-billion-dollar industry enjoying fantastic growth that shows no signs of slowing down. There are over 2.5 billion gamers around the world with a demographic profile more or less equally split between males and females and with age ranges anywhere from pre-teens to pensioners.
While it’s great news that the gaming industry’s appeal is so wide-spread and versatile, meaning endless opportunities for game development and distribution and plenty of competition to drive innovation, it leaves game publishers with a headache.
The gaming industry is filled with publishers who happily boast about databases with millions of players, but are rather more diffident about how many of them are active and playing.
Because building a great gaming experience is no longer adequate. The old-school “fire-and-forget” marketing strategy – where you publish a game, give it a sales unit target, then walk away - is not enough in 2019 to secure your customer base and your organisation’s future.
To stand a chance of being heard in an increasingly crowded and competitive market, you need to level up and be totally connected with your players 24 hours a day, 365 days a year. You need to be watching and analysing your players’ journey and using CRM tools and tactics to provide an exceptional experience at every step, and not just strictly in-game.
Forward thinking and digitally mature gaming companies are now adapting their businesses and changing the way they engage with their customer bases. They are working hard to connect more closely with players throughout the product lifecycle, starting right from the first moment a player signs up and all the way through to retention. It’s all about building trust with your audience and making them feel supported and rewarded, and it’s when players feel valued that your bottom line sees the benefit.