
Age of Darkness
How we provided a full suite of strategic marketing services to enable Playside Studios to successfully launch their first Survival RTS game - Age of Darkness: The Last Stand.






















CHALLENGE
After spending many years developing mobile games under licence for the likes of Warner Brothers, Pixar and Dreamworks; Playside Studios required help from the game marketer to pivot into the early access launch of their own Survival RTS game - Age of Darkness: The Last Stand.
GOAL
Create awareness and excitement for the early access launch of the game and encourage the audience to wishlist the game.
APPROACH
The Game Marketer executed a targeted strategic marketing and project delivery plan focusing on PR, paid media and social activities on an initial announcement and follow up the trailer for the early access launch of the game.
What We Did
Project Delivery Plan
Copywriting Support
Press Release
Paid Media
Social Media

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The Results

Need Help with Video Game Marketing?

Video Game Marketing
• Launch Strategy & Media Planning
• Analytics & Tracking
• Key Messaging
• Creative Support
• Indie Game Marketing
Need help with Video Game Marketing?

Video Game Marketing
• Launch Strategy & Media Planning
• Analytics & Tracking
• Key Messaging
• Creative Support
• Indie Game Marketing

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