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Age of Darkness

How we provided a full suite of strategic marketing services to enable Playside Studios to successfully launch their first Survival RTS game - Age of Darkness: The Last Stand.

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CHALLENGE

After spending many years developing mobile games under licence for the likes of Warner Brothers, Pixar and Dreamworks; Playside Studios required help from the game marketer to pivot into the early access launch of their own Survival RTS game - Age of Darkness: The Last Stand. 

GOAL

Create awareness and excitement for the early access launch of the game and encourage the audience to wishlist the game.

APPROACH

The Game Marketer executed a targeted strategic marketing and project delivery plan focusing on PR, paid media and social activities on an initial announcement and follow up the trailer for the early access launch of the game.

What We Did

Project Delivery Plan

Copywriting Support

Press Release

Paid Media

Social Media

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The Results

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Need Help with Video Game Marketing?

Video Game Marketing

Video Game Marketing

• Launch Strategy & Media Planning
• Analytics & Tracking
• Key Messaging
• Creative Support
• Indie Game Marketing

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Need help with Video Game Marketing?

Video Game Marketing

Video Game Marketing

• Launch Strategy & Media Planning
• Analytics & Tracking
• Key Messaging
• Creative Support
• Indie Game Marketing

Read More
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Global Team. Global Reach.

Ready to talk?