Video Games Marketing Strategy

Ready for a free consultation?

We take a deep-dive approach to your video games marketing to bring you fresh thinking and new ideas. Our data-led methodology means we can quickly identify where the opportunities are and the strategies that drive player engagement and retention. We can also deliver workshops and audits to accelerate your understanding any key problems and where the solutions lie.

Digital Marketing Strategy at CommerceCentric

Video Game Launch, GTM Strategy & Goal Setting

Launching a new product or entering a new market can be a complex and daunting prospect. The Games Marketer can help you create a complete go-to-market strategy. We then lay out the health checks, modelling, road-mapping, process alignment and KPI analysis across all channels that helps you realize a fully integrated digital marketing strategy that delivers real results.

Video Game Sales Curve
Digital Audits at CommerceCentric

Video Game Marketing Digital Audits

Our deep-dive games marketing audit process shines a light on current issues and missing components in your team, tools, data and processes. We also uncover any previously hidden capabilities and insight, quantifying your digital maturity and identifying the next steps in your digital evolution. We then produce a complete report with actions and next steps.

Outsourcing Strategy at CommerceCentric

Games as a Service

With experience from working on the likes of League of Legends, Heroes and Generals, SWTOR and more, we understand the special marketing requirements of a persistent online world and player base. We can help you create comprehensive marketing plans around your lifecycle management that lower CPA’s and churn and increase acquisitions, monetisation, and lifetime value.

Digital Transformation at CommerceCentric

Video Games Marketing Transformation

Nowhere is under more stress from digital transformation and rapidly changing consumer demands than the video games industry. We can help you identify the new marketing and data technologies that will enhance your performance and impact, both now and in the future. We will audit your current capabilities and put together comprehensive plans to radically improve the performance and reach of your business.

Video Games Marketing Strategy
Digital Business Development at CommerceCentric

Retention and ARPU Optimization

Retention is a serious issue for most games in a hypercompetitive industry. This is especially important when we consider that acquiring a new player is anywhere from 5 to 25 times more expensive than retaining an existing one. We can help you delve into your data, map marketing journeys and fix the issues that are creating churn and abandonment.

Branding and User Experience at CommerceCentric

Martech & Marketing Operations

Technology is moving at an ever-increasing speed. Video games marketing is rapidly seeing a huge gap appear between the companies that have the technology and operations to reach and capture the interest of players and those that do not. We can help you supercharge your acquisition efforts with the use of the right tools, platforms, and processes.

Ecommerce Strategy at CommerceCentric

Merch Store Setup & Strategy

Merchandise is a major revenue stream for video games and esports teams that shouldn't be overlooked. We can design and build a merch store solution that gets you up and trading quickly across multiple countries and currencies.

Ecommerce Strategy at CommerceCentric

Case Study: Audit & Marketing Transformation

Find out how we helped RETO MOTO identify core issues with their marketing and data setup and took on the transformation of their marketing capabilities.

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Video Games Marketing Solutions

We offer a full suite of video games marketing services and digital consultancy that will improve your capabilities, take you to new markets and engage and acquire players.

Digital Marketing at CommerceCentric

Video Games Digital Marketing

The Game Marketer can create a comprehensive user acquisition strategy across search, social and programmatic for both mobile and PC, that targets the right players for your game. Acquire the right players at the right cost.

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Analytics & data at CommerceCentric

Video Game Influencer Amplification

Turn your video game influencer and streamer activity into a full funnel tactic with real tracking and KPI's. Amplify your influencer efforts.

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Ecommerce Services at CommerceCentric

China Video Games Marketing

Tap into the world's biggest gaming market with our comprehensive China Video Games Marketing service. Covering paid media including programmatic and search, social platforms like WeChat and BiliBili and consultancy for approvals, entity and localisation.

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Interested in a free consultation?

or call: +44 (0) 330 043 0038 and let's brainstorm.

Contact Us

How can we help?

Call us anytime, email or send a message using the form located below.

United Kingdom

9 Greyfriars Road
Reading RG1 1NU
United Kingdom
+44 (0) 330 043 0038 info@thegamemarketer.com

Germany

Dirschauer Str. 10
10245 Berlin
Germany

de@thegamemarketer.com

Taiwan

1F, No. 170, Sec.3, Nanjing E. Rd, Zhongxian Dist., Taipei City, 10488 Taiwan

tw@thegamemarketer.com